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Did you know that your Returning Customer rate is like a thermometer for your business?
It helps you evaluate the health of your business, and when you understand this, you’ll use it to determine what your business needs right now.
Last week, I shared how I’ve noticed that store owners often are unclear about two metrics that kind of sound like the same thing, but they’re not
Returning Visitors vs Returning Customers
On last week’s episode of the podcast, I shared that by focusing on your Returning Visitor metric, you can significantly increase your conversion rate. If you haven’t listened – you’ll want to go back and listen to episode 156.
This week, I’m sharing how you can use your Returning Customer rate to understand what you need to focus on in order to grow your sales in a significant way.
You can get the ideal benchmarks for Returning Customers, and some work to do.
To help you understand why your Returning Customer rate is a big deal, I’ve boiled it down to these 3 points:
- Attrition. Eventually, even the best customers stop buying, and your pool of buyers will shrink.
- New customer acquisition. Are you bringing enough new customers into your business to [at minimum] replace the customers you lose each month?
- Are you bringing in enough new customers to create significant growth?
Go listen to the episode – it’s super short, and you’ll walk away with knowledge that will give you the power to get unstuck and grow your sales
New FREE Course
GROW YOUR SALES
(without breaking the bank)
Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.
Works for Ecommerce stores at all stages.
Start getting consistent sales, and see significant sales growth every month.
New FREE Course
GROW YOUR SALES
(without breaking the bank)
Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.
Works for Ecommerce stores at all stages.
Start getting consistent sales, and see significant sales growth every month.
Two Things You Must Remember, Episode 234
No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsTwo Crucial Things You Need to Know About Growing Your Sales Today, I want to...
This Will Get You Unstuck, Episode 233
No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsFeeling Stuck? Here’s What’s Really Holding You Back A few weeks ago, I was...
4 Steps To High-Converting Product Pages, Episode 232
No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlights Create High-Converting Product Pages: Expert Tips from Kate Tilbury If you’re...