I have good news and bad news. The good news first. We have product. I’m in business.The bad news? I’m afraid to launch. Can I really sell 2400 pairs of socks? Hard to believe, right? I have years of experience growing successful businesses, and yet, I’m having...

It’s been a whole month since I updated you on my new project. I’m building a new business, and I’m sharing the details - all of them as I start from zero, and work my way towards the first $50K in sales. Last week, we launched our website. Granted, it’s a bare-bones...

Do you ever feel like your business takes two steps forward and one step back? That’s me, with our new sock business on Shopify. This week, two steps forward - samples are approved. Whoop!! And then a step back - ugh. A new dilemma. Watch and you’ll see how we...

Last week, we received our very first samples of our new product. It’s a big deal. This is the first version of the product that I’m betting on to reach sales of $50K. Because things are getting real, and Q4 is around the corner, it’s time for us to step on the gas...

Here’s what I know: If you want to set yourself up for long term profit and success, one of the best ways to do that is to control the product. That means, be a “Maker” or have the product manufactured just for you. Even if that’s not how you start, it’s a great goal...

It’s time to spill the beans on my first go at the product for my new store on Shopify. Here’s the story behind my initial idea, my why and how I was going to pull it off. Be warned, this also includes: The big mistake that almost cost me thousands. My original...

Here’s what great about starting all over again. Now I know what I can do to create a low stress, profitable business. This week I’m talking about two things I learned while growing my last company Wee Squeak. They’re gems, and so worth repeating for this next...

Recently, I was asked how I plan to get my first 100 sales for my new store on Shopify. So I made a plan, and I’m sharing it with you in this video. It’s a 3 part plan. I’ll build a foundation for long term success.I want to set myself up for long term success, so I...

Here’s why I’ll make a product that doesn’t last forever. I know what you’re thinking. It kind of stinks that someone would deliberately make a product that is designed to expire, break down, or simply wear out. But I’m here to tell you, it’s part of my plan. It’s one...

If you’ve been following the Roadmap to $50K on Shopify, you already know I’m still in the product development stage. And while it might seem like it’s taking forever to get to the fun part, where I actually have a product, the reality is that what I do now, before I...

Last week I told you about my #1 rule for my new business.It’s my deal breaker. You can see it here! I actually have more rules. A lot of rules. They’re not equally important, but in the last few years of running Wee Squeak, and working with clients, I’ve paid...

There's no better feeling than hearing the cash register chime from your phone when you first start running your business. It's fun and exciting! But as you continue to run your business and you find yourself struggling to write yourself a paycheck, the fun seems to...

Last year I sold Wee Squeak, which was wonderful and sad all at once. I loved pretty much everything about the business and we had an amazing, smart team that kept sales and profits rolling in every month. And I loved being able to share the details with you, so you...