Phew, I’m happy to report that Sock Doggo has graduated to the next stage of business!
If you’re a member of our Inner Circle, you know that there are three stages of an e-commerce business.
And it’s our job to master each stage. It takes time, testing, and consistent work on a few activities that will result in progress. Progress to reach the goals in your current stage, and progress that gets you solidly into the next stage.
I’m happy to report that we’ve cracked the Traffic Stage, and we are solidly into the Conversion Stage. Whoop whoop!
It’s a big milestone as I build this business on a part-time basis, without spending a fortune on ads.
Here’s what it means to me:
Since the day we made our site live, my primary focus has been to reach my goal of building traffic to a minimum of 3000 monthly users.
That’s been the goal. It’s my win.
Even though it would be amazing to get a lot of sales, the reality is that I can’t expect sales without traffic. Traffic has to come first.
My goal of 3000 monthly users (without spending a fortune) gives me a chance at one sale a day, based on a conversion rate of 1%.
I’ll walk you through, step by step in the video here:
Or, here’s a snapshot of where we’re at today:
Total Site Traffic: 25,000 users
April Traffic: 4040 users
March Traffic: 3990 users
We’re there. We’ve easily cracked 3000 2 months in a row.
Total Site Sales: $7727.00
Number of Orders: 193
Average Order Value: $40.71
My next steps?
It’s time to work on Conversion. The fun part. This is where I turn my attention to activities that turn my visitors into customers.
I need 1038 more orders to hit the $50K.
Stay tuned.
Over the next few weeks, I’ll share my plan to get these sales, and I’ll tell you how I finally got the traffic I need!
If you have questions, comment below and ask me!
So, here’s what I need you to do next.
First, sign up to get updates in your inbox:
Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!
That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!
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