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Struggling to Reach Your Goals? Here’s the Simple Fix Every Store Owner Needs
There’s nothing worse than setting a goal for your business, feeling excited about it, and then… failing to hit it.
You start wondering, What’s wrong with me? Why is everyone else growing while I feel stuck? You see other business owners posting wins in your Facebook groups or showing off their latest sales milestone, and suddenly, you feel like you’re doing everything wrong.
Here’s the thing: you’re not the problem, but your goal-setting strategy might be. And I can show you how to fix it.
The difference between store owners who reach their goals and those who don’t isn’t luck, talent, or some magic marketing hack—it’s how they set, qualify, and stick to their goals. And today, I’m giving you a simple, four-step process that will help you set goals you can actually achieve—without the constant frustration.
Why You’re Not Reaching Your Goals (And Why It’s Not Your Fault)
One of the biggest mistakes I see store owners make? Chasing vague, long-term “one day” goals instead of setting clear, measurable short-term ones.
Here’s how that usually plays out:
- You decide, I want to grow my email list (but you don’t define what that means).
- You start working toward it, but after a few weeks, it doesn’t seem to be growing fast enough.
- You get discouraged and pivot to something else (Maybe I need to work on my social media instead!)
- A few months go by, and… you’re right back where you started.
Sound familiar?
The real issue isn’t that you’re not capable—it’s that you’re setting yourself up for frustration by not defining exactly what success looks like.
So many of us don’t have clear goals. And these are goals that make sense and are achievable for you and your business, and they’re in a defined period of time. They’re not like a somewhere-out-there goal—it’s a clear goal, a short sprint.
So let’s fix that.
Step 1: Stop Chasing “One Day” Goals—Set Clear, Measurable Goals
Your first task: define your goal in a way that makes it impossible to ignore.
A good goal should have:
✅ A specific number (e.g., grow your email list from 1,000 to 5,000 subscribers)
✅ A deadline (e.g., within six months)
✅ A why (e.g., “Once I hit 5,000 subscribers, I should be able to increase my sales by $3,000/month”)
Write it down. Seriously, this step alone makes a huge difference. Put it on a sticky note, in your planner, or as your phone wallpaper—anywhere you’ll see it daily.
Step 2: Qualify Your Goal—Is It Actually Doable?
Before you commit, let’s do a quick reality check.
A great goal isn’t just about what you want—it’s about what’s actually achievable based on:
- Time: Can you realistically do this in the timeframe you’ve set?
- Money: How much will this cost?
- Past Results: Have you done anything before that got you similar results?
For example, let’s say your goal is to grow your email list from 1,000 to 5,000 subscribers in six months. That’s 4,000 new leads.
If your current pop-up is bringing in 200 new subscribers a month, you’re not going to hit 4,000 just by doing what you’ve always done. You’ll need additional strategies—maybe a quiz, a giveaway, or some paid ads.
More importantly, you need to know what a lead costs you. If it’s costing you $3 a lead, 4,000 leads are going to cost you $12,000. But most e-commerce stores can get leads for $.30- $1. So if you need 4,000 leads, and they cost $1 each, are you able or willing to spend $4,000?
If the answer is no, adjust your goal to something you can commit to.
Step 3: Make an Action Plan—And Stick to It
Now that you have a clear, realistic goal, it’s time to map out exactly how you’ll get there.
Start by asking:
- What has worked for me before? (Look at past list-building efforts)
- What can I do for free? (Think: collaborations, referral programs, pop-ups)
- What will I need to invest in? (Paid ads, giveaways, etc.)
- Who can help me? (A coach, a business friend, or an accountability partner)
The key here is focus. Don’t get distracted by shiny new tactics every few weeks—commit to a plan and give it enough time to work.
You have to do the same thing longer than you thought you ever should have to actually get the results you want.
Step 4: Track Your Progress + Hold Yourself Accountable
If you’re not tracking your progress, how do you know if what you’re doing is working?
You need a simple tracking system to monitor:
✅ Your key metric (e.g., number of new subscribers per week)
✅ Your ad spend vs. cost per lead
✅ Your progress toward your goal
The best way to stay on track? Set up accountability.
- Book a coaching call every two weeks (or find an accountability partner).
- Have a “check-in” meeting with yourself every Friday to review what’s working.
- Commit to sticking with your plan instead of switching strategies too soon.
Stay the Course
Reaching your goals isn’t about trying harder—it’s about having a system that works.
If you’re constantly setting goals but never quite reaching them, it’s time to change how you approach goal-setting.
💡 Write your goal down.
💡 Make sure it’s realistic.
💡 Create a focused action plan.
💡 Track your progress + stay accountable.
Most importantly? Stick with it. The only way to guarantee failure is to keep giving up too soon.
And to make it even easier, I’ve created a Good Goals Worksheet that walks you through the entire goal-setting process. Download it [HERE]
Let’s make this the year you finally hit those milestones.
RELATED LINKS:
Download my Good Goals Worksheet HERE
How long will it take to reach your goals?
https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/
The powerful work that will get you to your goals
https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/
How to Create Profit Goals
https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/
