THE ROADMAP TO $50K ON SHOPIFY: LAUNCH STRATEGY
How I’m using Influencer Marketing for Sock Doggo
I’m hyper-focused on an Influencer strategy for SockDoggo as part of my plan to reach $50K by the end of 2020.And since I don’t want to spend a fortune on advertising, and I only work Sock Doggo on a very part-time basis, I have to be smart about how I approach it.At...
Our Sales at Sock Doggo: The First 6 Months
Phew, I’m happy to report that Sock Doggo has graduated to the next stage of business! If you’re a member of our Inner Circle, you know that there are three stages of an e-commerce business. And it’s our job to master each stage. It takes time, testing, and consistent...
February on the Roadmap: An expensive mistake and a big clue about what’s really working.
Plus: The 3 things I’ll implement this week. → Watch and you’ll see what I did that cost too much money, and why. Gah!→ What I tried that did not work in February→ What DID work in February→ One big clue that dictates my next steps I’ll walk you through, step by step...
These three results tell me I’m on the right track even though I don’t have a ton of sales.
My advice to our Inner Circle Members is always to be really consistent with just a few things. If you do that, you’ll make progress. But often, it’s almost impossible to see that progress so it’s very tempting to change course and spend time looking for new...
Case Study: How I got my sales in Month 2
I’ve got two months of sales under my belt at Sock Doggo. I’m feeling like the results are “ok”, but I wish they were better. Sound familiar? All of us store owners (me too) tend to see SALES as the only measure of success. And while sales are the most important thing...
What do you do when things don’t go as planned?
I’m probably not much different than you. My first thought when I accidentally derailed our launch this fall was to take a few weeks and come up with another grand plan to re-launch.I thought I had to do something big. And then I realized that what I was really doing...
An accident that derailed my launch at Sock Doggo
When I started this Journey on the Roadmap to $50K, I envisioned this perfect path I would follow. I even broke it down into a success path so that people could see the progress we made at each stage. It goes like this: I think we did a great job with the foundation...
Here’s what our Partnered Event cost, and what we got in return
Last week I shared the results of our first ever Event at Sock Doggo. If you missed it, find it here. We partnered with AmericanDoxie.com to run a fun event that built our email list and got sales. You might remember that I wanted to establish Proof of Concept. I...
Proof of Concept event Sock Doggo
What is Proof of Concept? Ordered a small quantity of product and created an event to test the viability of the product. The goal is to get in front of an audience of people who should be interested, and to get their response in a bankable way - so we’re looking for...