My advice to our Inner Circle Members is always to be really consistent with just a few things. If you do that, you’ll make progress. But often, it’s almost impossible to see that progress so it’s very tempting to change course and spend time looking for new...

I’ve got two months of sales under my belt at Sock Doggo. I’m feeling like the results are “ok”, but I wish they were better. Sound familiar? All of us store owners (me too) tend to see SALES as the only measure of success. And while sales are the most important thing...

Plus: The 3 things I’ll implement this week. → Watch and you’ll see what I did that cost too much money, and why. Gah!→ What I tried that did not work in February→ What DID work in February→ One big clue that dictates my next steps I’ll walk you through, step by step...

I’m probably not much different than you. My first thought when I accidentally derailed our launch this fall was to take a few weeks and come up with another grand plan to re-launch.I thought I had to do something big. And then I realized that what I was really doing...

What is Proof of Concept? Ordered a small quantity of product and created an event to test the viability of the product. The goal is to get in front of an audience of people who should be interested, and to get their response in a bankable way - so we’re looking for...