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When Sarah Hardy traded her sculptor’s tools for chocolate molds, she didn’t just create a business—she created a whole new world. Imagine chocolate human hearts, toads, and fossils so lifelike you’d swear they belonged in a museum. That’s the magic behind The Edible Museum, Sarah’s unique brand that has turned heads, filled shopping carts, and inspired thousands.

But Sarah’s journey wasn’t all sweet. From struggling to balance wholesale and retail to learning the ropes of email marketing, she’s faced her fair share of challenges. Let’s dive into how Sarah built her business, overcame obstacles, and turned her vision into a thriving reality.

How a Sculptor Became a Chocolate Artist

Sarah’s story starts with her talent as a sculptor. After graduating from art school, she worked in high-pressure roles for corporate clients, crafting detailed props and sculptures. But something was missing.

“I wanted my art to reach everyday people—not just companies,” Sarah shared. That desire led her to experiment in her kitchen, transforming chocolate into edible works of art. Her creations quickly became a hit, and The Edible Museum was born.

From Kitchen Table to Crowdfunding Success

Every business starts somewhere, and for Sarah, that “somewhere” was her kitchen table. Literally. She began experimenting with ideas and selling her creations, but as demand grew, so did the need for space.

In 2016, Sarah launched a crowdfunding campaign to build a dedicated studio—and it worked. With her new space, she could scale production and take on bigger projects. “It was a game-changer,” she said.

Navigating Wholesale and Retail: Lessons from Fortnum & Mason

As her business grew, Sarah landed major wholesale clients like Fortnum & Mason. While wholesale orders brought in steady revenue, they quickly took over her time and resources, leaving little room to focus on her retail customers.

“I realized I needed to strike a balance,” Sarah explained. Wholesale was great, but retail sales offered higher margins and more creative freedom. Finding that balance became a turning point in her business.

How Reliable Revenue Changed Everything

One of Sarah’s biggest breakthroughs came when she joined the Reliable Revenue program. Before that, she felt reactive—constantly putting out fires and chasing orders. The program taught her how to measure key business metrics like average order value (AOV) and conversion rates.

“Reliable Revenue gave me the tools to be proactive instead of reactive,” Sarah said. With a clear understanding of her numbers, she could make smarter decisions and focus on what truly moved the needle.

From Zero Emails to Consistent Campaigns

When Sarah started, email marketing wasn’t even on her radar. “I didn’t send a single email in my first year,” she admitted. That all changed when she implemented a welcome flow and started sending weekly campaigns.

The results? In just a year, her email list grew from 270 to over 2,700 subscribers. “Email became one of my most powerful tools,” Sarah said. Weekly campaigns not only kept her audience engaged but also drove consistent traffic and sales.

How Gated Sales Pages Built Buzz and Boosted Sales

One of Sarah’s most successful strategies was using gated sales pages to build excitement and grow her email list. For example, her August event drove record-breaking sales despite a challenging year.

“Creating exclusivity and anticipation worked wonders,” she shared. By giving her audience a reason to engage, she turned casual followers into loyal customers.

Maximizing Profit: Shifting from Wholesale to Retail

Recently, Sarah made a bold decision: to reduce her wholesale commitments and focus on retail sales. “Retail gives me more control and higher margins,” she explained. By prioritizing profitability over volume, she’s setting herself up for sustainable growth—and less production stress.

Key Lessons from Sarah’s Journey

Sarah’s journey is packed with lessons for business owners at every stage:

• Seek coaching: “Having experts guide me through big decisions was invaluable.”
• Focus on email marketing: Growing her list and sending consistent campaigns transformed her business.
• Be patient: “Success doesn’t happen overnight. It’s about building momentum step by step.”

Your Next Step: Create Reliable Revenue for Your Business

Sarah’s story is proof that with creativity, strategy, and persistence, you can transform a unique idea into a thriving business. Whether you’re just starting out or ready to scale, her journey offers valuable lessons for any entrepreneur.

Want to take the next step toward consistent, predictable income? Our Reliable Revenue program is launching this February, designed to help you implement proven strategies and build a sustainable income stream for your business. Tap HERE to learn more and join a community of business owners who are building businesses that pay them WELL!

RELATED LINKS:
Check out Sarah’s website: https://ediblemuseum.com
and
Instagram: https://www.instagram.com/theediblemuseum/

Learn more about Reliable Revenue here: https://classroom.thesocialsalesgirls.com/reliable-revenue

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GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
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