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How Glory Built a $40K/Month Business While Working Full Time

If you’ve ever wondered what it takes to turn a simple idea into a thriving business—and eventually sell it for a profit—then Glory’s story is going to inspire you. What started as a creative way to make a unique vegan gift for her cousin turned into a booming eCommerce business with monthly sales hitting $40,000. Here’s how Glory did it, the lessons she learned along the way, and how you can apply her strategies to your own business.

How a Vegan Gift Challenge Sparked a Thriving Business

Glory’s business didn’t start with a master plan—it started with a family challenge. Her cousin needed a vegan-friendly gift, and Glory couldn’t find anything she loved in stores. So, she decided to make it herself. Armed with a little creativity and some YouTube tutorials, she learned how to make candles and packaged them into her first handmade gift hamper.

That small act of creativity sparked an idea: why not turn these unique hampers into a business? And just like that, Glory’s gift hamper business was born.

From GoDaddy to Shopify: Lessons from a Rocky Start

Starting a business is never smooth sailing, and Glory’s journey was no different. Her first website was built on GoDaddy, but she quickly realized it wasn’t designed to handle a growing eCommerce store. After making the switch to Shopify, everything changed.

“Shopify made everything easier,” Glory shared. “From managing products to setting up email marketing, it gave me the tools I needed to scale.” She also implemented pop-ups and email flows using Klaviyo, turning her website visitors into loyal subscribers.

Growing Your Email List: Glory’s Secret to 7X Growth in Four Months

If there’s one thing Glory swears by, it’s email marketing. In just four months, she grew her email list from 1,000 to 7,000 subscribers. Here’s how:

1. Pop-Ups That Work: Simple, clear pop-ups encouraged visitors to subscribe.
2. Evergreen Giveaway: A constant incentive kept new subscribers flowing in.
3. Birthday Flow: Offering a $30 voucher as a birthday gift was a game-changer for engagement.

“Your email list is gold,” Glory said. “Once you’ve got it, you can market directly to people who already love what you do.”

From One-and-Done to Monthly Subscriptions

Selling hampers was great, but Glory wanted a way to turn one-time customers into repeat buyers. Enter: subscription boxes. She introduced options like self-care hampers and book-and-wine subscriptions, giving her customers a reason to buy every month.

“I offered a discount on the first box to get people to sign up,” Glory explained. “Once they experienced the value, they stayed.” Subscriptions didn’t just increase her revenue—they built a loyal community around her brand.

The Role of Ads and Expert Coaching in Scaling to $40K Months

As her business grew, Glory realized she needed expert help to optimize her advertising. She worked with coaches to refine her Google and Facebook ads, focusing on data-driven decisions and creating eye-catching ad creatives.

“The right ads can make all the difference,” Glory shared. “Once I found what resonated with my audience, I scaled my campaigns and saw immediate results.”

Knowing When to Let Go: How Glory Sold Her Business for a Profit

After scaling her business to $40,000 months, Glory made the tough decision to sell. Balancing her corporate job with the demands of a growing eCommerce company wasn’t sustainable, and she wanted to ensure her business could continue thriving.

“I got my books in order, found the right buyer, and made sure the transition was seamless,” Glory said. Selling her business was bittersweet, but it allowed her to focus on her next chapter while knowing her hard work would live on.

What Glory Wants You to Know About Building a Business

If Glory could share one piece of advice, it’s this: focus on what moves the needle.

• Grow your email list: It’s your most valuable marketing asset.
• Invest in the right tools and coaching: Don’t waste time trying to figure everything out on your own.
• Evolve your business model: Don’t be afraid to try new things, like subscriptions, to increase profitability.

Your Next Step to Business Success

Glory’s journey proves that with creativity, consistency, and the right strategies, you can build a business that grows—and even sells for a profit. Ready to start your own success story? Take Glory’s advice: focus on what matters, stay consistent, and don’t be afraid to ask for help along the way.

If you’re looking for more tips, tools, and support, check out our Inner Circle program. It’s packed with resources to help you scale your eCommerce business, just like Glory did. Let’s make it happen!

RELATED LINKS:

Glory’s website: https://www.hampermystyle.com.au/

Learn more about the Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership

Learn more about Reliable Revenue: https://classroom.thesocialsalesgirls.com/reliable-revenue

Make your website a lead generating machine
https://thesocialsalesgirls.com/make-your-website-a-lead-generating-machine-episode-94/

Ready For Results? I Think You Should Hear This

https://thesocialsalesgirls.com/ready-for-results-i-think-you-should-hear-this-episode-243/

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