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Today I sat down with long time Inner Circle Member Crystal Lovelle.
Crystal is the Founder of

Besides having an amazing website, Crystal is super smart and a strategic thinker, so when she posts in our group, I listen.

A few weeks ago, I asked our Members to share their wins, and Crystal reported that her online sales are up 82% this year.
Given that it’s been a tough year for some, I wanted to know more – and Crystal gave us all a breakdown of what she had done to get those sales. I thought it would be great to share on the podcast.
But when we started chatting I realized Crystal had even more to share.

In 2022, Crystal decided to prioritize applying for Grants, both for cash and education.
And the outcome was amazing. In total she got 4 Grants. It was a game changer for her.

Listen in and hear:

  • Crystal’s process for finding Grants
  • The strategy she used to apply for grants quick and easy
  • How she turned a $5200 grant into a lasting increase in sales.

You don’t want to miss this episode – it’s pure gold.

Here’s the post that started our convo

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The strategy you’ll learn in Conversion School works for Ecommerce stores at all stages. 

You'll use your store’s data, so if you’re starting out, you’ll learn how to get consistent sales. 

Established Store Owners will learn how to achieve significant sales growth every month.