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How to Increase Sales and Build a Stronger Business: Jane Harbison’s Journey

Jane Harbison, a talented fashion designer specializing in digital sewing patterns, has a big goal for this year: to 10x her sales. With a clear vision for her business, Jane is determined to grow her revenue in a way that’s both achievable and profitable.

In this coaching session, we dive into Jane’s current situation to assess what’s working, what’s not, and what needs to change. We cover everything from understanding the costs of reaching big sales goals to optimizing her conversion path and focusing on profit over sheer revenue.

If you’re looking to grow your business but don’t know where to start, Jane’s story is full of actionable insights to help you create a roadmap for sustainable success. Let’s explore her journey, her challenges, and the strategies that are setting her up for exponential growth.

From Struggling to Find Gifts to Inspiring a Movement

Jane’s business started with a simple yet powerful idea: creating thoughtful, handmade gifts for boys and men. “I couldn’t find anything out there that felt meaningful,” she explained. Drawing from her childhood experiences of sewing with her mother, Jane decided to design her own patterns, transforming a personal challenge into a business opportunity.

Her products don’t just fill a gap in the market—they inspire her customers to create memorable, handmade gifts that leave a lasting impact.

A Business on the Rise: The Numbers That Matter

Jane’s business is growing steadily, with her sales up 50% from last year. “Year-to-date, I’ve made $6,000,” she shared, highlighting her progress. A big part of her success comes from leveraging SEO to drive traffic. By targeting keywords like “men’s shirt sewing patterns,” Jane has increased her visibility and attracted a steady stream of visitors to her site.

But, like many small business owners, Jane faces challenges. Her conversion rates are low, and the majority of her customers (82%) are first-time buyers.

The result? It’s difficult to scale sustainably without more returning customers.

Breaking the Cycle of One-Time Buyers

One of Jane’s biggest hurdles is turning one-time buyers into repeat customers. With a low average order value and a high percentage of new customers, she’s focused on strategies that will encourage loyalty and increase revenue.

“My lead generation is okay, but I need to test new ideas to grow my list faster,” she explained during her strategy call. Jane also recognizes the need to optimize her email campaigns, saying, “My flows work, but my campaigns need more attention to really convert.”

What’s Next? Creating a Path to Sustainable Growth

Jane is taking actionable steps to tackle her challenges:

1. Optimizing Email Marketing: Jane’s email flows are already effective, but she’s looking to improve her campaigns. One focus is testing messaging and pricing for her newest product, the “Fabric Formula,” which helps customers select colors and patterns.
2. Boosting Lead Generation: To grow her email list, Jane plans to switch her opt-in offer to a free sewing pattern, a move designed to attract her ideal audience. She’s also doubling down on high-value content, like tutorials for popular searches such as “How to sew a pocket square.”
3. Expanding Her Product Line: To appeal to a broader audience, Jane is adding versatile home decor sewing patterns. She’s also exploring giftable, quick-sew projects that align with her customer’s needs.

Lessons From Jane’s Journey

Jane’s story is full of actionable takeaways for any business owner:

• Track Your Metrics: Knowing your numbers is crucial for identifying what’s working and where to improve.
• Test and Adjust: Whether it’s opt-ins, pricing, or product ideas, experimenting and adapting quickly is key to growth.
  
• Expand Strategically: Don’t be afraid to think beyond your niche and offer products that solve more of your customer’s problems.
  
• Focus on Progress: Small, consistent changes add up to big results over time.

Your Next Steps Toward Growth

Jane’s journey proves that building a successful business is all about staying focused on what matters most. Whether you’re looking to grow your email list, boost your sales, or expand your product line, her strategies are a great place to start.

If you’re ready to take the next step, check out our Reliable Revenue program to master email marketing and lead generation. Let Jane’s story inspire you to build a business that’s not only profitable but also aligned with your passion.

RELATED LINKS:

Check out Jane’s website here: https://janeharbison.com.au/

Learn more about the Reliable Revenue Course:
https://classroom.thesocialsalesgirls.com/reliable-revenue

Coaching Call: Planning Laurie-Anne’s Launch

https://thesocialsalesgirls.com/coaching-call-planning-laurie-annes-launch-episode-239/

Coaching Call: what to do when you’re struggling with sales

https://thesocialsalesgirls.com/coaching-call-what-to-do-when-youre-struggling-with-sales-episode-228/

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New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.