Why Your Business Isn’t Paying You Yet

Many ecommerce founders work tirelessly on their stores but never see a paycheck. In this episode, Susan explains why that happens and why passion alone isn’t enough to build a business that supports you.

The Numbers You Need to Know

Susan breaks down the simple math behind margin contribution, average order value, and the true cost of getting an order out the door. Once you understand these numbers, you can finally see what’s really possible.

How to Start Paying Yourself

You’ll learn an easy calculation to figure out how many orders you need each week to pay yourself—whether it’s $50 or a full-time salary. The key is to start small and build the habit.

A Mindset Shift That Changes Everything

If your business feels more like an unpaid job, this episode will help you reset your approach and prioritize your own paycheck.