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How Elizabeth Wade Made $14K in 10 Days—Without Touching a Single Product

The smart, seasonal promotion that turned cozy artwork into cash (no inventory required)

How do you run a $14K product launch… with no inventory, no shipping, and no upfront costs?

If you’re artist and entrepreneur Elizabeth Wade, the answer is simple: you turn your artwork into something cozy, call it a “Pop-Up Shop”, and let your audience do the rest.

In just 10 days, Elizabeth sold 367 print-on-demand blankets through her online store. She didn’t discount. She didn’t spend on ads. And she didn’t touch a single product.

Here’s how she did it—plus what you can borrow from her strategy to create your own low-effort, high-impact promotion.

From Artwork to Product—Without Holding Inventory

Elizabeth runs Elizabeth Wade Studio, where she sells illustrated prints, tea towels, and thoughtful gifts inspired by beloved books and universities.

She’s also a painter, a mom, and a business owner who understands that scaling a handmade brand doesn’t always mean making more—sometimes, it means making things smarter.

In the lead-up to the holidays, she had an idea: take her existing art and apply it to print-on-demand blankets using Printful. The setup was quick—just four hours to upload the art and create the listings—and she didn’t need to order a single product in advance.

“I had nothing to lose because I don’t have to purchase these blankets up front. I can just load up my artwork that I already had.”

She launched with about 40 blanket SKUs, each one featuring different pieces of her existing artwork. There was no shipping, no fulfillment stress, and no cash tied up in inventory. Just cozy, giftable art—ready to go.

She Didn’t Launch a Sale. She Launched a Pop-Up Shop.

Rather than discounting or running a generic Black Friday promo, Elizabeth gave her audience something new and exciting.

She called it a Pop-Up Shop.

“I think the word ‘pop-up’ was key, because people knew immediately there’s urgency here.”

She made it clear that the pop-up would only be open for 10 days, with a firm close date to guarantee Christmas delivery. That scarcity added urgency. And by using the term “Pop-Up,” she made the offer feel exclusive and special—without adding pressure or complexity.

She launched one week before Thanksgiving—before the rush of Black Friday sales—and it instantly stood out.

The Waitlist That Powered the Launch

Instead of just dropping the product and hoping for sales, Elizabeth built buzz ahead of time.

She teased the promotion on social media and via email, using a simple animated Canva graphic that hinted at something new (and cozy!) coming soon. She drove people to sign up for her waitlist—and made it clear they’d get early access before the shop opened to the public.

In just a few weeks, her waitlist grew to 500 people. No paid ads. Just consistent, on-brand promotion across her existing channels.

And when launch day came? Those 500 people showed up.

“I had about 500 on my waitlist… and I sold 150 blankets the first day.”

By the time the promo closed, she had sold 367 blankets and brought in $14,000 in revenue.

Why This Worked So Well (And Why It Cost Her Nothing)

Let’s break it down.

✅ It was risk-free.
She didn’t pay for inventory or shipping. If the idea flopped, her only investment was time.

✅ It was perfectly seasonal.
The product—cozy blankets—aligned with holiday gifting and the emotional tone of her brand.

✅ It was easy to execute.
She used art she already had. She didn’t design anything new, just applied her existing catalog to a new format.

✅ It was aligned with her brand.
The blankets weren’t random. They fit her story-loving, nostalgic aesthetic. Customers saw them as an extension of the art they already loved.

✅ It was clearly messaged.
No one was confused. This was a pop-up. It was limited. And it was a one-time chance to buy.

She Did It Again for Valentine’s Day—and You Can Too

Elizabeth reopened the Pop-Up briefly for Valentine’s Day and had another successful mini launch. She plans to run it again next fall with new artwork and more built-in anticipation.

If you want to try something similar, here’s what she recommends:

• Choose a product that feels like a fit. Think about what aligns with your brand and your customer’s lifestyle.
  
• Set a firm open + close date. Scarcity matters—but only if it’s real.
  
• Build a waitlist. This one step turned 500 subscribers into $7,000 in sales on day one.
  
• Keep it fun. Elizabeth used Canva animations and a warm, personal tone to build excitement and stay on-brand.
  
• Trust the model. With print-on-demand, you don’t need to overthink inventory. Just test, sell, and ship as you go.

When Your Art Meets Strategy, Big Things Happen

What makes this story so powerful isn’t just the revenue—it’s the simplicity. Elizabeth didn’t need a new product line. She didn’t need a big team or a ton of ad spend.

She needed:

• A product people would love
  
• A message that created urgency
  
• A plan to show up for her audience

Everything else? It took care of itself.

If you’ve ever felt like big promos are only for big businesses—this is your sign. You can start small. You can keep it fun. You can create something meaningful… and make money doing it.

“It felt low pressure. ‘Cause if no one bought, it would be okay. I didn’t lose anything.”

RELATED LINKS:

Elizabeth Wade Studio : https://elizabethwadestudio.com

Printful POD: https://www.printful.com/sell-with-printful

Morgan’s Strategy To Sell Out Her New Collections

https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/

From 0 to multiple 6 figures. The story of a creative success.

https://thesocialsalesgirls.com/from-0-to-multiple-6-figures-the-story-of-a-creative-success-

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