If you are struggling to find ideas for email marketing, take a look, and JUST START.
It is the most effective path to conversion.
I thought you all might like a peek at how we upped our email marketing game at Wee Squeak.
At Wee Squeak, between 40% and 50% of our revenue was attributed to our email program.
Our plan had always used a combination of email funnels, which brought us reliable sales every day, and events, where we used social media activities and email campaigns to give us the sales spikes that help us meet our goals.
This is our Reliable Revenue method, and we will be offering the program again later this year for those of you that want to set this up in your business.
But, I attended a Klaviyo (*Affiliate Link*) workshop in NYC a last year. It really helped me see that we could do even more to mine sales from our list.
So, for the next 60 days, I experimented and the results were impressive.
What I did:
I pulled small segments from our list and sent them emails.
For example, I pulled this audience:
People who have made a purchase from our “Shop Girls” Collection over all time.
AND
These people have not purchased one particular sandal in the previous 120 Days.
Then we sent a super simple email about the sandal. No discounted offer, just the sandal.
I’ve added a screenshot of our results on Day One. We didn’t set the world on fire, but we got results.
And here’s the big deal:
I did this same thing 8 times in 8 consecutive weeks.
Total free traffic to our site: 2132 (clicks)
Total extra sales from 8 campaigns: $3755.
That’s an average of an extra $469 each week.
If we did it every week, we could potentially get an extra $24k in a year.
How could you start?
Maybe you could simply take a list of people who’ve purchased anything from you in the past year and send them an email about one product for 4 weeks in a row.
Make it super simple – I’ve posted an example of the email above.
I’d love to hear how you’re using email. Comment below.
If you’re eager to learn more, sign up for Traffic Fast Pass. You’ll get four actionable videos that will teach you how to get real results in only two weeks!
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Hi Susan.
Why did you choose 120 days? Was it based on your buyers’ behaviour? Or something else?
Thanks.
Exactly! I felt that my ideal client would purchase again between 120 days and 240 days.
This is great!! I went to the Klaviyo conference in San Francisco last week and learned about the win back flow and this is right in sync with that!
Hi Susan,
Did you share with the same segment a different sandal in the category they shopped from before each week for 8 weeks or the same exact email 8 weeks in a row?
Great advice Susan.
When you say
“send them an email about one product for 4 weeks in a row”
presumably you mean a different email about the same product and not the same email exactly resent each week?