How to have a business that pays you well – Episode 2

How to have a business that pays you well – Episode 2

Are you able to take a paycheck from your business? If you are, is it enough to make you feel like you’ve arrived?

In this episode, I’m going to bring you up to speed with where we’re at in my new business, Sock Doggo, and I’ll walk you through what has to happen before I can take a paycheck.

Then I’ll leave you with a simple calculation you can use to see when you can get a paycheck or a raise, and finally, feel like you are paying yourself well.

Check the links below for a deeper dive on how to get more profit in your business, and how to course-correct if you’re not on track.

The Secret to Getting Paid

Product rules that will get me closer to a paycheck

Go deeper in our free Facebook Group

Wondering what you can do that will get you results fast?
Take our Assessment Quiz and we’ll deliver a package of training that is just for your business right now.

AT WHAT STAGE IS YOUR BUSINESS?

Why you’re not getting results – Episode 1

Why you’re not getting results – Episode 1

Welcome e-commerce store owners! Come behind the scenes with me as I show you how I’m building my next store from an idea all the way to my first $50k of sales. You’ll see what I’m doing to get sales, hear from some store owners that have overcome challenges, and on...

Why you’re not getting results – Episode 1

Why you’re not getting results – Episode 1

Welcome e-commerce store owners!

Come behind the scenes with me as I show you how I’m building my next store from an idea all the way to my first $50k of sales.

You’ll see what I’m doing to get sales, hear from some store owners that have overcome challenges, and on every episode, I’ll leave you with a couple of tips that you can implement and fast track your growth.

Today I’m going to show you why you aren’t getting the sales you want (it’s not your fault) and I’ll let you in on a secret that will give you confidence that you’re on the right track, and clarity about your next steps.

Make sure you do the assessment quiz, and we’ll send you a package of training that is exactly right for your business now.

Practical advice that you can implement to build your store to place that it pays you well.

AT WHAT STAGE IS YOUR BUSINESS?

Why you’re not getting results – Episode 1

Why you’re not getting results – Episode 1

Welcome e-commerce store owners! Come behind the scenes with me as I show you how I’m building my next store from an idea all the way to my first $50k of sales. You’ll see what I’m doing to get sales, hear from some store owners that have overcome challenges, and on...

What’s next? Next steps to $50K

What’s next? Next steps to $50K

I really want to reach $50K in sales by the end of this year.

And I know that there are 2 things I need to do to reach that goal. 

One is exciting and lights me up.

The other, well…. I’m afraid to do the other thing. Really afraid.

But, here’s the deal. That one thing (the scary thing) will get me to my goal faster and without spending a pile of money on ads.

That’s the goal, right?

So, what is it? What is the big hairy scary thing?

Here it is:

Add more “me” in my business.

I know from experience with our Inner Circle Members that in most cases, the people who have created a connection with their audience get more engagement, sell more, and pay much less for traffic than those of us that don’t.

Time to drink my own koolaid.

I’m starting with a few baby steps. 

Watch this video and learn:

  1. Exactly the steps you need to take to reach your goal without spending a fortune on ads. 
  2. How to make connection points with your audience.
  3. And, how to just “Get over yourself” and add more ‘you’ into your business 

And I am also sharing some exciting news! 

I’m making Sock Doggo a People First Company.

What that means is that we’re committed to providing a living wage to a group of women in Istanbul, Turkey.

Izabela Erşahin, my friend and client, is the founder of Sector 7. 

Sector 7 provides training in the assembly and making of beautiful products, in a safe environment for a living wage. Allowing these incredible and resilient women to provide for their families.

I am proud to collaborate with Sector 7 for the making of Sock Doggo products as we journey towards 50K.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Buried in work? 3 things you can do to fix it fast.

Buried in work? 3 things you can do to fix it fast.

In this episode of 15 Minute Feedback, I’m chatting with our Inner Circle member Abigail Stout

Abigail Stout owns: www.sprouteddreams.com

She creates the most magical realms with her sweet miniature fairy gardens.

Abigail is literally buried in work, and it’s giving her palpitations. She’s stressed to the max and feels like she just can’t get it all done.

She’s been following the program in the Inner Circle, and she is thrilled that she’s created a vibrant business using the training, but now she’s got a different problem.

Abigail is a Maker, and she simply can’t make all the products and do the marketing and ship all the orders. She’s stuck.

Sound familiar?

When she posted about her struggles in the Inner Circle, I knew I could help her get past this bump in the road, feel better, and get a plan to grow her sales without creating more stress.

And, she can do it without spending a fortune.

Watch and see:

1) An easy and proven way to find the perfect person to look after your social media posting, so that you continue to get free traffic but won’t have to stress about not getting it done.

2) How to get a month’s worth of email marketing done in a few hours.

3) The fastest way to get more sales by doing this one thing – it’s simple and it works!

 

Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic.

Interested in learning more about the Inner Circle? Click here.

Are you interested in getting weekly traffic and sales tips in your inbox?

 

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Our best sales month: 4 things that mattered

Our best sales month: 4 things that mattered

Sock Doggo just had our best month on record!

It’s an exciting achievement and I can’t wait to share how we did it.

I am going to walk you through the 4 things we did that contributed most to our sales.

It’s important, because these are things that every one of you could do, and every one is a strategy that you can repeat.

If you’re following the Roadmap to 50K on Shopify, you know that I am committed to taking you behind the scenes so you can see what I do that works to get traffic and sales. Years ago, when I was building Wee Squeak’s online sales, I could buy lots of training, but I couldn’t find anyone who could just show me what to do, one step at a time.

At Sock Doggo, we just recently moved from the Traffic Stage. I’ve finally got enough traffic thanks to Traffic Bootcamp. I’m finally getting sales almost every day, and I’m headed into Conversion School hoping to hit my first $50K this year.

In this video, I’ll share our June sales, and walk you through the 4 things that mattered most.

Or, here is a quick glance at the 4 steps we took to have our best month yet.

#1 Pay Attention to What Works and Double Down

Yes, it really is that simple.

In late May I noticed that we were starting to sell more men’s socks. It was a lightbulb moment, and I realized it was because of Father’s Day in June.

So I doubled down on that win by creating more emails and more posts about gifts for Father’s Day, and I moved all my ad spend from Ladies to Men’s socks.

#2 Create an Email Plan for the Month

This month we mapped out 4 weeks of  email campaigns that helped me get more free traffic and sales.

  1. We kicked off the month by celebrating our Celebrity Doggo,  Doggo Harry’s Birthday with a free shipping day.
  2. Weeks 2 and 3 were all about our Father’s Day Event where we offered a 4th pair for only $5.
  3. The last week of June, we simply featured our Stars and Stripes socks for Dachshund lovers.

After all of that, we were still $40 short of my stretch goal.

So,  we did a quick 1 day flash sale, which is a little trick from the Marketing Momentum module in our Inner Circle program.

(You can check out our Inner Circle Membership here)

#3 Get a Pop-Up and an Email Welcome Series

This is a must.

With all the campaigns and ads, your site will see an increase in traffic, and good traffic at that! A pop-up is a great way to collect emails and get potential buyers into a welcome funnel to convert.

At Sock Doggo we offered a $5 coupon and our opt in rate was solid. We also got more than $400 in sales from our Welcome Series emails.

#4 Add Fuel to Fire with an Ad.

Adding fuel to the fire is about building on your success at exactly the right time.

In this case, I was building on the momentum around Father’s Day and I decided to do a bit of experimenting with Facebook Ads. While I had marginal success with these ads (I still only have 1 product!!), the potential for this to be wildly successful is there.

My advice, keep this trick in your back pocket and learn to recognize when you can use it to build on an existing campaign.

That’s it! This is what it took to have our best sales month yet!

So Simple right?

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Want to Double Your Web Traffic?

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