Have you done the planning you need to do to have your best November on record?

Have you done the planning you need to do to have your best November on record?

When I owned Wee Squeak, I learned that I was in control of my sales.
That I didn’t have to just take what came my way.
That really, I was in charge of what happened and that if I showed up consistently and had a plan, the results were mine.

Black Friday, and every year I owned the company, I made it my mission to make it the best year ever in terms of both sales and profit. My first few Black Fridays were kind of ho-hum, but my last few? Amazing. Home runs.

And over the years, it became pretty clear to me what the difference was between ho-hum and home run results.

There were three things I did that changed everything.

#1: Craft a simple, clear offer for the whole weekend

  • Too much talking means too much thinking for your customer, and that’s a conversion killer
  • Make sure a 10 year old can understand it.
  • No gymnastics at the checkout
  • One line – memorable

Here’s an example of a couple of good offers:

  • 25% off, site wide
  • Buy one, get the 2nd 50% off

And these, not so good:

  • 25% off Friday, Free gift Saturday, Free shipping Monday
  • 25% off excluding XYZ
  • 25% off tops, 15% off bottoms, free shipping over $100

#2: Create a List building Event Now

Build your list now, before the holidays. Time after time, I see email as the top converting source of traffic. This is your opportunity to add in a bunch of new contacts that will be recent and therefore more engaged.

At Wee Squeak, our email traffic converted at 7%.

Simply put, every 1000 more emails I could collect before Black Friday = 70 more sales

Armed with this knowledge, it’s a no brainer to run an event designed to get emails.
Consider partnering with someone who shares a similar customer.
Do it now!

#3: Build a Black Friday VIP list

Why? Because when you tell people what to expect, they’re more likely to take action.
And when you create a new level of service or exclusivity, people love it.

Take the time to create this list and expect open rates and sales to double when you send your VIP email.

So – let’s wrap this up…

Go grab a notebook and write it down.

  1. One simple clear offer
  2. Build your list now
  3. Build a Black Friday VIP list

I challenge you to invest a couple of hours building out a plan – and watch what happens!
You know I love to hear from you, so please get to work, and report back with your results!

Interested in learning more about our membership group for ecommerce entrepreneurs, the Inner Circle? Click here.

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Unstuck yourself. Traffic Bootcamp will change everything.

Unstuck yourself. Traffic Bootcamp will change everything.

Traffic Bootcamp will make you feel like you can control your sales.

Even If you’re a new store owner, you’ll learn how to find the right people and get them to visit your website for a price you can afford.

Even if you’re a seasoned store owner, you’ll learn how to grow your traffic and your sales without blowing your budget. You’ll do it in a strategic way that will keep you profitable.

It works for one simple reason.

You’re going to learn what works for your business.

It’s not the complicated ad systems that the “Gurus“ teach.

It’s a testing strategy that will get you super clear on what works for you.

In Traffic Bootcamp you learn what’s going to work for you. Using a tiny budget so that when you’re ready to invest in really moving the needle, you already know what works.

You won’t waste a dime. You’ll get more traffic and you’ll spend less. Way less.

Imagine how you’ll feel when you’re getting more qualified people coming to your site, at a fraction of the cost others are paying.

We’re working on Traffic Bootcamp in the Inner Circle this month.

I’m using my new business, Sock Doggo to show our members how the process really works.

Traffic Bootcamp is a series of tests.

We’re testing variables so that we can find the perfect combination of creative, audiences, and placements.

And we do it because the perfect combination will get us the best-qualified people to visit our sites for the lowest price.

My business is brand new, so I’m starting from scratch.

My goal is to be able to drive great quality traffic to my site for less than $0.35 a visit.

Here are the results of the very first ad test I set up on week #1:

I learned a lot from my results on week #1.

And then I took what I learned and used it to try and get better results on my week #2 test.

And here’s what happened:

And then this:

You can see I’m close to my goal of $0.35 clicks.

But, I still have work to do.

I’m looking look forward to improving my results again in Week #3.

And I know I’ll reach my goal because I’ll keep testing until I get it dialed in.

Then I’ll be ready to increase my spend and drive the traffic I need to get the sales I want.

Why are we so confident that Traffic Bootcamp will change everything?

Because when you take the time to learn how to get affordable, quality traffic to your site, you’ve mastered the first step. You’re on the way to controlling your sales.

Example:

1000 visitors at $2.49 a visit would cost me $2490.

1000 visitors at $0.39 a visit would cost me $390.

See where I’m going with this? I want to pay even less…

And I see results like this over and over:

I’m working on this right now with our members in the Inner Circle.

Not a member? You can still do Traffic Bootcamp.

Start now, and in a few short weeks, you’ll have clarity about how you can get the results you want. Just in time for the holidays.

Imagine the feeling you’ll have when you’re having a slow week, and you actually know what you can do to turn it around?

Do you really want to keep trying everyone else’s strategies when you are just a few steps away from creating your own strategy?

But, don’t wait.

We’ll be offering Traffic Bootcamp for only $127 until October 31st and then the price is going up.

Get started on creating your own strategy today.

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A look at the website that will take us to $50K

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It’s been a whole month since I updated you on my new project.

I’m building a new business, and I’m sharing the details – all of them as I start from zero, and work my way towards the first $50K in sales.

Last week, we launched our website.

Granted, it’s a bare-bones version, but it’s a great start.

You can see it here:  sockdoggo.com

You might have all sorts of questions like:

  • How did you go from concept to live site?
  • Why launch your site, when you don’t have product to sell?
  • When will you start selling?

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Here’s how we set Edwin up to get consistent sales every month

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A few months ago, Edwin and I recorded an episode of 15 minute feedback.

Edwin and his brother Joel, recently pivoted from selling coffee-themed apparel to actually selling their own branded coffee.

2019 has a been a wild ride, and when I asked Edwin how I could help, he said he would love to know how to get more consistent sales results.

The best way to get consistent results is to take consistent action on a few things that will result in sales.

Watch as we take a deep dive into Edwin’s numbers and come up with a three-step plan for him.

The one thing Edwin needs to do to get consistent sales is to keep on top of his important metrics.

I made him a Monday Metrics spreadsheet. You can get a copy here:

Download Monday Metrics

Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic.

Interested in learning more about the Inner Circle? Click here.

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October 2019 Reliable Revenue Schedule

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October 1st – Submit your worksheets

Make sure you submit your worksheets so that you can schedule your private planning session with Susan.
 
October 10th at 12:00pm EDT – Reliable Revenue Accountability Meeting
We will discuss actions for the month and you will have an opportunity to collaborate and brainstorm with each other.
 

October 21st at 5:00 pm EDT – Walk-In Clinic Q&A

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Join us live in the Inner Circle Facebook Group so that we can get you the help you need.
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October 25th – Reliable Revenue Private Planning Sessions with Susan

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October 28th at 1:00 pm EDT – Planning Session with Susan and Jasmine

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