I’m a huge fan of investing my time in activities that I can repeat. If the strategy works, I can template it, and run it over and over.

The results become predictable, and as my audience grows, so do my results.

It’s exactly what we teach in our programs.

A few years ago, my client Edith Minne, the founder of https://renaissanceribbons.com/, came up with a marketing event that is not only genius but is relatable and scalable.

It’s so good that I invited her to share with you on the podcast.

Listen closely as Edith shares the reason she came up with her idea, how she positioned her offer, and how she’s repeated the process and generated a few million dollars in revenue using this one strategy. It’s amazing.

I want you to think about how you might apply this to your store.

AT WHAT STAGE IS YOUR BUSINESS?

How Nicoletta saved $60K and got control of her traffic. Episode 121

How Nicoletta saved $60K and got control of her traffic. Episode 121

Nicoletta spent $60K working with an Ad Agency last year. Nicoletta has a bereavement jewelry business in Australia.Last year she spent more than $60K with an ad agency in an effort to grow her business. Her results were dismal, and the ad agency blamed her poor...

A year of results that will shock you. Episode 120

A year of results that will shock you. Episode 120

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven’t tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here’s the back story:Tina Bar On is our Member Success Coach, AND she owns...

The best strategy for organic growth. Episode 119

The best strategy for organic growth. Episode 119

How can we grow our businesses organically, without relying on ads? This year I’m seeing more conversations asking how store owners are growing their businesses organically. I think it’s brilliant.We all know that we need to invest in advertising to grow our...