In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do it without driving any more traffic.

It’s a Gated Page.

It sounds fancy and technical, but it’s not really.

In the episode, we’re talking about how you can create a full screen pop-up to “gate” a Page or Collection.  One of the easiest Collections to use for this strategy is a “Sale” collection.

Here’s how it works:

When web visitors click on your “Sale” collection from the navigation, any visitors who are not on your email list will see a full Page pop up that tells them this collection is “Reserved for insiders only. In order to see the collection, they need to enter their email address.

Once they submit their email, the pop-up disappears and the collection is reveled.

Here’s why it’s important to you:

First,  you don’t have to offer a discount to get a new lead. The hook is “exclusivity”

But here’s the best part:

These visitors have high purchase intent. It’s not unusual for the submit rates on this pop-up to be double the submit rates on your discount pop-up.

And these new subscribers are Buyers. Claudia sees this list of subscribers convert  at 16% – 25%!!!

It’s a strategy that you can use too.

Grab a pen, and listen to the episode. You’ll get step by step instructions so you can set it up too, and I share ideas that will open your mind to how you can use a Gated page on your site.

https://www.storetasker.com/experts/claudia-howard?ref=socialsalesgirls

There’s one thing I recommend you do now to get more sales, and it’s time sensitive! But the truth is that this is something you should do every month, to grow your sales, and make your business stronger.

I’m talking about taking some time to focus on converting the unconverted.

In plain language, I want you to acquire some new customers this month.

The weeks between Thanksgiving and the end of the year are your best opportunity to get the non buyers on your list to hit that buy button and check out. Here’s what I think you should do:

1.  Decide on the date you’ll ship before Christmas.
2.  Figure how many weeks you have between today and your last shipping date
3.  Choose a product to feature each week
4.  Build a segment of people who are on your list and haven’t purchased. Name it “non buyers”
5.  Create a personal email, from you for each product
6.  Listen to the episode for tips on the subject line and email content (it’s easy and compelling)
7.  Include your “last day to ship” in big, bold text. This is your reason to buy now.
8.  Send the email 3 times during the week. Here’s the strategy

–>Day 1: Send the email to your “non buyers” segment

–>Day 2: Change your subject line and send the same email to everyone who did not open

–>Day  5: Send the same email to everyone who opened or clicked, but didn’t buy.

This is a simple, repeatable strategy that you can use every single month to acquire new customers. Create a reason to buy using scarcity, urgency, or exclusivity, and you’ll be all set!

Not seeing the results you want yet?

Come spend 40 mins with me and I’ll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday

It’s no secret that 2022 has been a more challenging growth year for those of us with ecommerce stores.

Many people who had established stores when the pandemic hit were well positioned to take advantage of the shift in purchase behavior and even though there was a period of uncertainty, at the end of the day, most stores had a solid 18 months of growth.

More customers buying more stuff.

This year I’m hearing from many store owners that business is hard – not all store owners, but many established stores are working harder than before to maintain their sales, or even get fewer sales each month.

In this episode, I’m going to share the cause of this – from my experience, and then I’m going to send you off with some instructions, so that you can

1) Take a look at your situation

2) Determine your “best” next steps

I get to see a lot of Shopify dashboards, and dig around behind the scenes of lots of successful stores.

And when someone tells me business is tough, and they’re doing all the things – they haven’t changed their marketing, but they’re just not getting the results they used to get, I can pretty much tell them what the problem is.

Listen in. I’ll tell you how to assess your store, and give you your best next step to get back on track.

Not seeing the results you want yet?

Come spend 40 mins with me and I’ll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday

There’s something I want you to check today. And even if you’re not feeling like sales are slow, you might not be taking advantage of this opportunity to get more sales.

Most people aren’t

When you feel like your sales are stagnant, there is one thing I want you to check.

Traffic –  specifically traffic quality. Once you’ve hit that magical 3000 web visitors/ month – you need to maintain it, but there’s a huge opportunity to get more sales without spending more money or trying a new tactic. Here’s a fact: People who visit your website multiple times are 2x more likely to buy than people who visit for the first time. Let’s think about 2 stores that each get 10,000 web visitors a month. Store 1 has 10K visitors, and 70% of those visitors are first-time visitors and 30% of those visitors have visited at least 2x. Store 2 has 10K visitors, and 90% of those visitors are first-time visitors, and 10% of those visitors have visited at least 2x.

For simplicity, let’s say that both stores have the same conversion rate. First-time visitors convert at 1% Visitors who have visited at least 2x convert at 2%

Store 1: 7000 x 1% = 70 orders
3000 x 2% = 60 orders
Total 130 orders

Store 2: 9000 x 1% = 90 orders
1000 x 2% = 20 orders
Total 110 orders

This a stat that you’ll find in Google Analytics, Go to Audience → Behavior → new vs Returning → Filter – 90 days. Look at your % new visitors and your % returning visitors. Look at your conversion rate for new visitors and compare it to returning visitors.

How to improve your returning visitor rate, Most important: Consistency. You don’t have to do something new

1. Consistently post on social media, giving people a reason to click2) Build warm audiences and retarget them consistently at a low budget  
2. Email your list every week and make you give them a reason to click     
3. Prioritize list building – measure # of new contacts every week. Give it a try. I promise you. You’ll see results. Here’s a Link to Podcast Episode #92 A simple $10 ad strategy.

Grab your copy of “Emails that Sell” here.

Listen till the end to hear Sile’s sales results!

Do you ever talk yourself out of running an event to get sales because you have a whole list of reasons why it won’t work for you?

“Susan Bradley, thank you for the amazing training”

My Secret Sale kicked off at 7am this morning and I’ve already got €376 worth of sales. I know that doesn’t sound like much to many of you but that’s literally the most I’ve made in months, and my email list is teeny tiny. Doing this one event has grown my list from 17 to 40.

Sile (pronounced Shelia)  joined the Inner Circle a month ago, and she’s just learning to build her audience and get traffic to her site.

We all need sales, even when we’re starting to grow, right?

Sile grabbed a lesson from  “Get Sales Now” in her classroom, and implemented it fast using the scripts and templates that were provided. She got her event launched, grew her email list, and had an incredible boost in sales.

You can see Sile’s site here: https://www.thefragrantnest.ie/

Not seeing the results you want yet? Come spend 40 mins with me and I’ll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday