A video strategy you must try this year. Episode 95

A video strategy you must try this year. Episode 95

Listen in and learn a powerful video strategy that has had a huge ROI for Nicole at her shop

I love Nicole’s common sense approach to Social Media as a whole, but in this episode, we focused on the big results she’s getting from video ads she’s created from customers’ video testimonials.

When I saw what she was doing, I knew that we could all benefit from a strategy like this, so I asked her to walk us through the process.

Here’s what you’ll learn:

  • How she “tested” the video review strategy before she went “all in”
  • How she finds the perfect customers to give her testimonial videos
  • Her ad strategy
  • How she is using TikTok to grow her business
  • How you can test TikTok ads for (almost) free to see if it’s the platform for you

You can find Nicole at:
https://nicolemarieinc.com/

See her store:
https://modernmystics.store

AT WHAT STAGE IS YOUR BUSINESS?

It’s the end of the Roadmap. Episode 118

It’s the end of the Roadmap. Episode 118

It’s the end of the Roadmap to $50K.A few months ago, Sock Doggo quietly crossed the $50,000 mark.  As I celebrated (in my mind) I started thinking about next steps, and how I could share the key takeaways with you in a format that would help you grow your business....

Ditch your debt for good. Episode 117

Ditch your debt for good. Episode 117

Almost every business owner has some debt they can attribute to their business. If they don’t have debt, they probably remember how they felt when they did. I still remember how I felt when one of my businesses had a lot of debt. Even though I looked successful on the...

GA-4 is here. Here’s what you need to do. Episode 116.

GA-4 is here. Here’s what you need to do. Episode 116.

GA-4 is here. Every day, we’re getting questions from store owners asking what they need to do. It’s a big deal, so today I’m bringing in our Inner Circle Google Expert, Leona Griffin to give us the facts, and share the steps you need to take to get ready for this big...

Make your website a lead generating machine. Episode 94

Make your website a lead generating machine. Episode 94

We all know that the biggest opportunity for us to grow our sales is to get more leads.

People who come to your site from an email or a text message are at least 7x more likely to buy vs cold traffic that’s visiting your site for the first time.

But how to get more leads without feeling like a carnival busker?

There is a way, and it’s easier than you think.

Listen in, as the amazing Laurel Thompson of beyamade.com shares how she’s turned her website into a lead generating machine.

She’ll share her strategy, and how you can do it too!

See more of Laurel’s work at: https://beyamade.com/

AT WHAT STAGE IS YOUR BUSINESS?

It’s the end of the Roadmap. Episode 118

It’s the end of the Roadmap. Episode 118

It’s the end of the Roadmap to $50K.A few months ago, Sock Doggo quietly crossed the $50,000 mark.  As I celebrated (in my mind) I started thinking about next steps, and how I could share the key takeaways with you in a format that would help you grow your business....

Ditch your debt for good. Episode 117

Ditch your debt for good. Episode 117

Almost every business owner has some debt they can attribute to their business. If they don’t have debt, they probably remember how they felt when they did. I still remember how I felt when one of my businesses had a lot of debt. Even though I looked successful on the...

GA-4 is here. Here’s what you need to do. Episode 116.

GA-4 is here. Here’s what you need to do. Episode 116.

GA-4 is here. Every day, we’re getting questions from store owners asking what they need to do. It’s a big deal, so today I’m bringing in our Inner Circle Google Expert, Leona Griffin to give us the facts, and share the steps you need to take to get ready for this big...

3 Crucial strategies for 2022. Episode 93

3 Crucial strategies for 2022. Episode 93

Hello 2022!

You all know that I am an eCommerce store owner, like you. But you might not know that one of the best parts of my job is that once a month I work with private clients on strategies that will help them reach their goals.

Aside from getting to know some super smart business owners, I also get to see behind the scenes of a variety of successful stores. That’s allowed me to get really clear on what’s working to grow eCommerce sales right now.

Come listen as I walk you through the 3 strategies that I think will have a huge impact on your sales this year and beyond.

And, brace yourself, because I’m going to challenge you to shift what you’re doing and form a new habit this year!

Cheers!

AT WHAT STAGE IS YOUR BUSINESS?

It’s the end of the Roadmap. Episode 118

It’s the end of the Roadmap. Episode 118

It’s the end of the Roadmap to $50K.A few months ago, Sock Doggo quietly crossed the $50,000 mark.  As I celebrated (in my mind) I started thinking about next steps, and how I could share the key takeaways with you in a format that would help you grow your business....

Ditch your debt for good. Episode 117

Ditch your debt for good. Episode 117

Almost every business owner has some debt they can attribute to their business. If they don’t have debt, they probably remember how they felt when they did. I still remember how I felt when one of my businesses had a lot of debt. Even though I looked successful on the...

GA-4 is here. Here’s what you need to do. Episode 116.

GA-4 is here. Here’s what you need to do. Episode 116.

GA-4 is here. Every day, we’re getting questions from store owners asking what they need to do. It’s a big deal, so today I’m bringing in our Inner Circle Google Expert, Leona Griffin to give us the facts, and share the steps you need to take to get ready for this big...

A Simple $10 Ad Strategy. Episode 92

A Simple $10 Ad Strategy. Episode 92

I see far too many eCommerce store owners spending hours every week on social media posts and ads. Often they are frustrated, worn down, and wondering if there’s a better way to get the traffic they need.

The short answer is that Social Media is still a very good platform for building a big warm audience of people who will become buyers, and it’s an affordable source of high quality traffic.

That said, I think this is the year we stop investing tons of time and emotional energy into the platform and start using it as one of the tools we use to grow our business. Like an app or marketplace, we can decide how we’ll use it and set a “time and money” budget that we maintain consistently through the year.

Listen in and hear the 4 simple steps I recommend store owners use consistently, and how you can spend a daily budget of $10/day in a way that will grow your warm audiences significantly and get more traffic to your site for less money.

Implement consistently and in a few months, you’ll have a big warm audience of people who are visiting your site, signing up for your email list, and buying your products.

Here are the 4 parts of your plan:

 1. Connection. Attract your perfect audience by posting images and videos that include you, a team member, your products, and a peek behind the scenes of your business.
Spend $5/ day consistently on a combination of Engagement and Video View ads

 2. Build Warm audiences in the Ads Manager. Create Audiences of Recent Engagers on both Facebook and Instagram, email lists, and website visitors.

 3. Use your best engagement or video ads that feature products for Conversion Ads, and target your warm audiences.
Spend $3/day consistently on Conversion Ads with a View Content Goal

 4. Retarget Hot audiences consistently with Conversion Ads. Use your most successful Conversion Ads for Retargeting recent web visitors year round.
Spend $2/day consistently on Retargeting with Conversion Ads

Join me for a week of small group Coaching in Ads Made Easy

https://thesocialsalesgirls.com/92

AT WHAT STAGE IS YOUR BUSINESS?

It’s the end of the Roadmap. Episode 118

It’s the end of the Roadmap. Episode 118

It’s the end of the Roadmap to $50K.A few months ago, Sock Doggo quietly crossed the $50,000 mark.  As I celebrated (in my mind) I started thinking about next steps, and how I could share the key takeaways with you in a format that would help you grow your business....

Ditch your debt for good. Episode 117

Ditch your debt for good. Episode 117

Almost every business owner has some debt they can attribute to their business. If they don’t have debt, they probably remember how they felt when they did. I still remember how I felt when one of my businesses had a lot of debt. Even though I looked successful on the...

GA-4 is here. Here’s what you need to do. Episode 116.

GA-4 is here. Here’s what you need to do. Episode 116.

GA-4 is here. Every day, we’re getting questions from store owners asking what they need to do. It’s a big deal, so today I’m bringing in our Inner Circle Google Expert, Leona Griffin to give us the facts, and share the steps you need to take to get ready for this big...