A video strategy you must try this year. Episode 95

A video strategy you must try this year. Episode 95

Listen in and learn a powerful video strategy that has had a huge ROI for Nicole at her shop

I love Nicole’s common sense approach to Social Media as a whole, but in this episode, we focused on the big results she’s getting from video ads she’s created from customers’ video testimonials.

When I saw what she was doing, I knew that we could all benefit from a strategy like this, so I asked her to walk us through the process.

Here’s what you’ll learn:

  • How she “tested” the video review strategy before she went “all in”
  • How she finds the perfect customers to give her testimonial videos
  • Her ad strategy
  • How she is using TikTok to grow her business
  • How you can test TikTok ads for (almost) free to see if it’s the platform for you

You can find Nicole at:
https://nicolemarieinc.com/

See her store:
https://modernmystics.store

AT WHAT STAGE IS YOUR BUSINESS?

2x Your leads from the traffic you have. Episode 139

2x Your leads from the traffic you have. Episode 139

In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do it without driving any more traffic. It’s a Gated Page. It sounds fancy and technical, but it’s not really. In the...

Do this now – and every month! Episode 138.

Do this now – and every month! Episode 138.

There’s one thing I recommend you do now to get more sales, and it’s time sensitive! But the truth is that this is something you should do every month, to grow your sales, and make your business stronger. I’m talking about taking some time to focus on converting the...

Start here to kickstart your sales growth. Episode 137

Start here to kickstart your sales growth. Episode 137

It’s no secret that 2022 has been a more challenging growth year for those of us with ecommerce stores.   Many people who had established stores when the pandemic hit were well positioned to take advantage of the shift in purchase behavior and even though there...

Make your website a lead generating machine. Episode 94

Make your website a lead generating machine. Episode 94

We all know that the biggest opportunity for us to grow our sales is to get more leads.

People who come to your site from an email or a text message are at least 7x more likely to buy vs cold traffic that’s visiting your site for the first time.

But how to get more leads without feeling like a carnival busker?

There is a way, and it’s easier than you think.

Listen in, as the amazing Laurel Thompson of beyamade.com shares how she’s turned her website into a lead generating machine.

She’ll share her strategy, and how you can do it too!

See more of Laurel’s work at: https://beyamade.com/

AT WHAT STAGE IS YOUR BUSINESS?

2x Your leads from the traffic you have. Episode 139

2x Your leads from the traffic you have. Episode 139

In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do it without driving any more traffic. It’s a Gated Page. It sounds fancy and technical, but it’s not really. In the...

Do this now – and every month! Episode 138.

Do this now – and every month! Episode 138.

There’s one thing I recommend you do now to get more sales, and it’s time sensitive! But the truth is that this is something you should do every month, to grow your sales, and make your business stronger. I’m talking about taking some time to focus on converting the...

Start here to kickstart your sales growth. Episode 137

Start here to kickstart your sales growth. Episode 137

It’s no secret that 2022 has been a more challenging growth year for those of us with ecommerce stores.   Many people who had established stores when the pandemic hit were well positioned to take advantage of the shift in purchase behavior and even though there...

3 Crucial strategies for 2022. Episode 93

3 Crucial strategies for 2022. Episode 93

Hello 2022!

You all know that I am an eCommerce store owner, like you. But you might not know that one of the best parts of my job is that once a month I work with private clients on strategies that will help them reach their goals.

Aside from getting to know some super smart business owners, I also get to see behind the scenes of a variety of successful stores. That’s allowed me to get really clear on what’s working to grow eCommerce sales right now.

Come listen as I walk you through the 3 strategies that I think will have a huge impact on your sales this year and beyond.

And, brace yourself, because I’m going to challenge you to shift what you’re doing and form a new habit this year!

Cheers!

AT WHAT STAGE IS YOUR BUSINESS?

2x Your leads from the traffic you have. Episode 139

2x Your leads from the traffic you have. Episode 139

In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do it without driving any more traffic. It’s a Gated Page. It sounds fancy and technical, but it’s not really. In the...

Do this now – and every month! Episode 138.

Do this now – and every month! Episode 138.

There’s one thing I recommend you do now to get more sales, and it’s time sensitive! But the truth is that this is something you should do every month, to grow your sales, and make your business stronger. I’m talking about taking some time to focus on converting the...

Start here to kickstart your sales growth. Episode 137

Start here to kickstart your sales growth. Episode 137

It’s no secret that 2022 has been a more challenging growth year for those of us with ecommerce stores.   Many people who had established stores when the pandemic hit were well positioned to take advantage of the shift in purchase behavior and even though there...

A Simple $10 Ad Strategy. Episode 92

A Simple $10 Ad Strategy. Episode 92

I see far too many eCommerce store owners spending hours every week on social media posts and ads. Often they are frustrated, worn down, and wondering if there’s a better way to get the traffic they need.

The short answer is that Social Media is still a very good platform for building a big warm audience of people who will become buyers, and it’s an affordable source of high quality traffic.

That said, I think this is the year we stop investing tons of time and emotional energy into the platform and start using it as one of the tools we use to grow our business. Like an app or marketplace, we can decide how we’ll use it and set a “time and money” budget that we maintain consistently through the year.

Listen in and hear the 4 simple steps I recommend store owners use consistently, and how you can spend a daily budget of $10/day in a way that will grow your warm audiences significantly and get more traffic to your site for less money.

Implement consistently and in a few months, you’ll have a big warm audience of people who are visiting your site, signing up for your email list, and buying your products.

Here are the 4 parts of your plan:

 1. Connection. Attract your perfect audience by posting images and videos that include you, a team member, your products, and a peek behind the scenes of your business.
Spend $5/ day consistently on a combination of Engagement and Video View ads

 2. Build Warm audiences in the Ads Manager. Create Audiences of Recent Engagers on both Facebook and Instagram, email lists, and website visitors.

 3. Use your best engagement or video ads that feature products for Conversion Ads, and target your warm audiences.
Spend $3/day consistently on Conversion Ads with a View Content Goal

 4. Retarget Hot audiences consistently with Conversion Ads. Use your most successful Conversion Ads for Retargeting recent web visitors year round.
Spend $2/day consistently on Retargeting with Conversion Ads

Join me for a week of small group Coaching in Ads Made Easy

https://thesocialsalesgirls.com/92

AT WHAT STAGE IS YOUR BUSINESS?

2x Your leads from the traffic you have. Episode 139

2x Your leads from the traffic you have. Episode 139

In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do it without driving any more traffic. It’s a Gated Page. It sounds fancy and technical, but it’s not really. In the...

Do this now – and every month! Episode 138.

Do this now – and every month! Episode 138.

There’s one thing I recommend you do now to get more sales, and it’s time sensitive! But the truth is that this is something you should do every month, to grow your sales, and make your business stronger. I’m talking about taking some time to focus on converting the...

Start here to kickstart your sales growth. Episode 137

Start here to kickstart your sales growth. Episode 137

It’s no secret that 2022 has been a more challenging growth year for those of us with ecommerce stores.   Many people who had established stores when the pandemic hit were well positioned to take advantage of the shift in purchase behavior and even though there...