Do these 3 things and sleep better. Episode 52

Do these 3 things and sleep better. Episode 52

Last week I was answering Member’s questions in our Inner Circle, and when I came across this question, I stopped in my tracks.

“What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?”

And if you know me at all, you know that this is my thing.

I’ve grown and sold two businesses, and my plan is to do it again.

But when I created my response, I realized that my advice is good for everyone.

It’s not just for people who might sell one day. Nope

It’s for every single one of us.

And there’s one good reason to do these 3 things.

It will help you sleep better at night for sure. But really, it could save your bacon if disaster strikes.

AT WHAT STAGE IS YOUR BUSINESS?

Is it time to Pivot? Here’s how you know. Episode 69

Is it time to Pivot? Here’s how you know. Episode 69

Have you ever had that uncomfortable feeling? You know the one where you are really starting to question if your business is viable? Will it ever pay you well if something doesn’t change? You might even be feeling a little trapped. Listen in as I chat with Shannon....

Outsourcing Social Media and measuring results. Episode 68

Outsourcing Social Media and measuring results. Episode 68

The other day I was talking Strategy with our Marketing Coach, Tania. She has a fast-growing store, and she had a list of things she wanted to discuss. Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition...

How I’m finding the best targets for Ads. Episode 67

How I’m finding the best targets for Ads. Episode 67

Struggling to get good results from your ads on Facebook and Instagram? If so, this is for you! In our recent Traffic Bootcamp Live week, I built some brand new audiences that won’t be affected by the recent iOS changes. Last week, I tested these audiences as targets...

Crowdfunding? 3 Things you need to know. Episode 51

Crowdfunding? 3 Things you need to know. Episode 51

If you’ve ever thought about crowdfunding on Kickstarter, Indiegogo, or even on your own site, you’ll love this conversation with Brianna.

Listen in as Brianna brings us behind the scenes of her recent Kickstarter Campaign.

She’ll tell you how it rolled out, what’s happened so far, and her next steps.

The best part?

She’ll share 3 things you must know before you start a campaign!

AT WHAT STAGE IS YOUR BUSINESS?

Is it time to Pivot? Here’s how you know. Episode 69

Is it time to Pivot? Here’s how you know. Episode 69

Have you ever had that uncomfortable feeling? You know the one where you are really starting to question if your business is viable? Will it ever pay you well if something doesn’t change? You might even be feeling a little trapped. Listen in as I chat with Shannon....

Outsourcing Social Media and measuring results. Episode 68

Outsourcing Social Media and measuring results. Episode 68

The other day I was talking Strategy with our Marketing Coach, Tania. She has a fast-growing store, and she had a list of things she wanted to discuss. Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition...

How I’m finding the best targets for Ads. Episode 67

How I’m finding the best targets for Ads. Episode 67

Struggling to get good results from your ads on Facebook and Instagram? If so, this is for you! In our recent Traffic Bootcamp Live week, I built some brand new audiences that won’t be affected by the recent iOS changes. Last week, I tested these audiences as targets...

Do these 3 things and sleep better. Episode 52

Do these 3 things and sleep better

Last week I was answering member’s questions in our Inner Circle, and when I came across this question, I stopped in my tracks.

“What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?”

And if you know me at all, you know that this is my thing.

I’ve grown and sold 2 businesses, and my plan is to do it again.

But when I created my response, I realized that my advice is good for everyone.

It’s not just for people who might sell one day. Nope

It’s for every single one of us. And there’s one good reason to do these 3 things.

It will help you sleep better at night for sure. But really, it could save your bacon if disaster strikes.

Listen in and get started today.

If you prefer to read, here’s the short version:

1) Show the Buyer how they’ll make money

Demonstrate that your business provides you a paycheque and profit.

These are two different things. As small business owners, we often treat them as one thing.

A paycheque is for the person who takes on your role. It could be the buyer, or it could be someone they hire.

A profit is how the buyer will see that they can make a return on their investment.

The way you do this is by cleaning up your accounting now.

→ remove any ‘questionable expenses (think cellphones, entertainment, car payments).

→ instead, give yourself a raise to cover the cost of these items, and submit an expense claim for mileage and any other business expenses you’ve paid personally.

The reason you’ll do this is for you to show the true income you receive from the business, and the real cost of running the business. You’ll be able to see the profit, and your buyer will too.

Do this, and you’ll do a lot less explaining!

 

2) Demonstrate the value in a clear and simple way

Start tracking your metrics today.

Use a simple spreadsheet, and at the end of each week, record your sales, your conversion rate, and your average order value.

Make a note about the marketing activity you did, so anyone who looks at your sheet will see your growth over time, and will have an idea of how you’re marketing the business.

 

3) Get it out of your head and onto a Doc

Start documenting all the things you do that someone else will need to know in order to do your job.

Organize documents in folders:

  • Product
  • Processes
  • People

Over time, you’ll develop a habit of recording information that will allow you to hand over the reins to an employee or a potential buyer, and you’ll both feel confident that the business will thrive. 

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Do you have the wrong traffic? A quick way to tell. Episode 50

Do you have the wrong traffic? A quick way to tell. Episode 50

After a conversation with our Inner Circle Conversion Coach, I knew I had to share this little training with you.

If you’ve ever asked yourself if you’re sending the right traffic to your site, this episode is FOR you.

Listen in and learn

How you can tell if you’ve got the right traffic.

What you might be doing to create the problem.

The things you can do now to get back on track and start getting sales.

In this episode, I send you over to Google Analytics to check your data.

Don’t stress, you’re just going to analyze your reports. When you’re done, you’ll be confident about your next steps!

To create the reports you’ll analyze, go to:

  • Audience Overview, and use the date filter to look at the last 30 days.
  • Analyze.
    Open the date filter and tick the “Compare” box.
  • Select previous period.
  • Analyze
  • Untick the “Compare” box.
  • Under Audience, click the sub category, Behaviour → New vs Returning.
  • Analyze

In the episode, you’ll learn what to look for, what’s normal, and how to analyze your data.

AT WHAT STAGE IS YOUR BUSINESS?

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Getting the right Traffic? Here’s how you can check.

Getting the right Traffic? Here’s how you can check.

This popped up in our Inner Circle Group the other day.

“My gut is telling me I’m not getting the right traffic.”

I hear this all the time.

And guess what, there is a way you can find out for sure.

And if you aren’t getting the right traffic, there are steps you can take to course correct.

So, how do you tell if you’re driving the right traffic to your site?

I sat down with our Inner Circle Conversion Coach, Tina Bar-On, and we discussed just that. Check out this video for full instructions, or scroll down for the highlights.

Check your data!

Go to Google Analytics → Audience → Overview

Filter for the time period that you’re worried about (a few weeks is best).

Check:

Average time on Site. Does it make sense? Look at the example below from my site. 

I have a small site, with just a few products. Click here to check it out.

Now let’s take a look at how you can find out for sure if your traffic is quality and if not, what you should do next!

Think about where your visitors are landing. If you’re sending them to a landing page, for a giveaway, expect that the time they spend on your site will be low.

In my case, even though 1:15 seems like a short visit, it’s actually long enough for a visitor to look around a bit. 

The time on site indicates that the people who land on my site are interested in my socks.

When do you worry? I would be concerned about time on site that averages less than 20 seconds. 

Average number of Pages viewed.

How many pages are your visitors looking at.

Again, the size of your site will be a factor in what you see as “good” or “poor” results.

In the example, my visitors are looking at almost 3 pages. That’s also a good indication that they are interested in my products.

When do you worry? I would be concerned about a result that is less than 1.5 pages on average, unless you are driving traffic to a landing page for a giveaway.

If your average time on site is low, and your average number of pages viewed is less than 2, my advice is to implement some strategies to send more quality traffic to your site.

Watch the video linked above where our Conversion coach Tina Bar-On shares her top tips for sending the best traffic to your site, so that you can get more sales, without spending more money on ads.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Last week, our Inner Circle Mentor, Cathy Hayhurst shared a “new” ad strategy that generated an amazing result.In fact, she was able to use a Traffic Bootcamp style ad. A Conversion ad, with a “View Content” pixel event.If you’ve done Traffic Bootcamp, you know we...

A winning Strategy for Lead generation

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