My Strategy for Reliable Revenue. Episode 47

My Strategy for Reliable Revenue. Episode 47

Every store owner ever wants sales they can rely on. Every day, every week, every month, all year long.

In this episode, I’m bringing you behind the scenes of our Reliable Revenue Experience.

Listen in, and I’ll tell you exactly what it is, and why it works so incredibly well.

You’ll see how you can get reliable revenue, because I want you to see what’s possible for you when you become the marketing expert in your business.

Lastly, I’ll share what happens if you join us for this year’s Reliable Revenue Experience.

Get more details here.

AT WHAT STAGE IS YOUR BUSINESS?

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3 Tips to create a million-dollar brand. Episode 78

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Grow the Business of Your Dreams. Faster. Episode 46

Grow the Business of Your Dreams. Faster. Episode 46

You’re building the business you’ve been dreaming about, but you wish you could step on the gas and get there a little faster.

Sound familiar?

Listen in, and you’ll meet four Shop Owners who supersized their businesses last year.

They’ll tell you about their business transformation, and how they were able to super size their results in only a year.

I know many of you need to hear what they’re sharing, because it will show you what’s possible for you to achieve this year.

Alison owns www.easeliving.com

Joanne owns www.steelpony.com 

Jennifer owns www.jjcaprices.com

Nicola owns: www.theaccessorybarn.com

If you’d like to get an invitation to join us in Reliable Revenue this year, drop your email here.

AT WHAT STAGE IS YOUR BUSINESS?

How to overcome iOS14 and get traffic you can afford. Episode 79

How to overcome iOS14 and get traffic you can afford. Episode 79

Almost every eCommerce store owner needs to pay for some traffic so that they can get the sales that they want. But this year, our costs have grown as our results have been shrinking. A few months ago, it became clear to me that what we were doing to get affordable...

3 Tips to create a million-dollar brand. Episode 78

3 Tips to create a million-dollar brand. Episode 78

Do you see others hitting that magic Million Dollar mark and wonder how they did it? If you do, or even if you’re not there yet, I want you to listen to this convo I had with D’Shawn Russell, the Founder of Southern Elegance Candle Co. As you listen, I want you to...

How to fast track and get the business you want sooner.

How to fast track and get the business you want sooner.

I know you need to hear this today, because I see you showing up and working hard.

You really can grow the business of your dreams, and it doesn’t have to take forever.

So how do you get the business of your dreams on the fast track?

It starts with accepting the reality that there’s no guru, magic solution, or one thing you’ve been missing, that’s going to propel you to success.

When you realize that you have the power to “make rain” in your business, you’ll stop looking for outside experts to fix it for you. Instead, you’ll put your head down, and get to work.

All you really need is a plan that you can work consistently.

Because when you do this, you’ll start getting some results. Some good, and some not so good.

And that’s ok, because once you have results, you have data. And when you have data, you can use it to make good decisions.

Do it consistently, and before you even realize it, you will become the expert in your own business. You’ll stop guessing, because you’ll have proof, and confidence that you are on the right track.

I’m sharing this with you because I’ve seen it happen many times over with my Reliable Revenue students.

They join me and our Coaches for an 8 week experience. We implement a proven plan, one week at time, and we get results.

This month we’re getting ready to host the 2021 Reliable Revenue experience. We only do it once a year.

Join the waitlist here, and we’ll send you an invitation.

If you join us, you’ll come to us committed to follow the plan. We’ll walk through it with you.

When you’re done, you’ll no longer be wondering what to do to get sales. Your plan will be set up, and you’ll know exactly what you have to do each week.

No more guessing. No more searching for solutions. You’ll already be on your way to becoming the Expert in your business.

Wondering if it will really work for you?

Meet Sabine and Eric. In February 2016 they joined my first ever Reliable Revenue experience.

They had zero online sales, no social media following, no web traffic, no email list.

They worked the Reliable Revenue program and never stopped.

And not even 3 full years later, Sabine sent me this message:

It’s the best story. You can get all the details here:


I want you to ask yourself if you’re ready to stop searching for the magic bullet and finally get a plan that will put you in charge of your results.

Join the Reliable Revenue waitlist here!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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How to grow to multi 6 figures when you’re strapped for time. Episode 45

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Lesley is on track to grow a million-dollar business in just a few short years.

In this episode, she shares how it all happened. What she did that produced the biggest results, and what she wished she’d known at the beginning of her journey.

It’s so valuable for you to know this, because even though we feel pressure to do “all the things”, the results we get generally come from a few things. There are things we can let go.

When you’re pressed for time, it’s even more important for you to get this straight.

Make sure you listen all the way through, because in the last few minutes, Lesley drops pure gold.

A strategy she’s used to grow her big, beautiful business even though she only has a few hours a day to work on it. It’s so good, I want to give it a try!

You can find her here: hummingbirdlanefabrics.com

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5 strategies to stop cash flow stress for good

5 strategies to stop cash flow stress for good

So, this popped up in our Inner Circle Group the other day.

“I’m tired of waking up anxious thinking of my financial situation. Makes me feel like I must be doing something wrong.” 

Sound Familiar?

I know that feeling. And I also know it was probably hard to write that post.

Even though your sales are growing, you never have as much cash as you need, or as much cash as you think you should have.

So I reached out to Chantal (our lovely member) and told her I could help.

Because, even though cash flow stress is very common for us e-commerce people, very few people talk about it, and even fewer provide solutions.

I know how to fix this, because I’ve done it.

Stay with me, and I’ll share 5 strategies that you can use to stop cash flow stress for good.

But let’s start with why it happens. It’s simple, really.

We sell products, and we have to invest in the inventory before we make a sale. In many cases, we have to invest months before we make a sale.

I was talking to one of my Reliable Revenue Members yesterday, and I’ll use her situation as a perfect example.

Let’s assume inventory cost is 40%.

  • In January 2020, her sales were $6K   (inventory cost would be $2,400)
  • This year, her January sales are $40K  (inventory cost is $16,000)

And let’s say you need 90 days between when you buy the inventory and when you sell it.

So last year, her inventory investment to support her sales was $7,200.

And this year, her inventory investment to support her growing sales is $48,000.

And if she didn’t put in a plan to create the cash in her business to pay for that growth, she would have huge cash flow stress. The good news is that she does have a plan!

Click to watch as we walk through the strategies you can use to get more cash in your business fast. Or read on.

Here’s the short list of strategies. (more details in the video)

1.Narrow your product selection. Focus on the top 50% of your inventory. Create a Plan to retire the items that are the bottom 50% of your selection. When you do that, you’ll have more free cash to invest in the items you are actually selling.

2. Review your list of top sellers, and raise the price. Raising the price of the items you are selling most will have more impact on your cash flow than raising prices on your slower selling items. (Remember, “you should retire” slow selling items)

3. Get ahead of the selling cycle. When you place a large order for inventory, make it part of your marketing plan to create excitement and anticipation. Inner Circle Members can use the Launch Plan training in Marketing Momentum Module to do this. Create a plan to sell 50% of your order in the first 30-45 days of receipt.

4. Add a Digital product to your mix. (watch the video for ideas)

5. Add in some recurring revenue. Monthly subscriptions will even out your cash flow, help finance your growth, and build high value customers that will keep coming back.

I highly recommend you start with #1 and #2, and then move into #3.

When you do this, you’re simply rearranging what you already have to create more cash in your business.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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