You know about the 80/20 rule, right?

Our marketing version of the Pareto Principle might go something like this:

• 80% of your sales comes from 20% of your work.

I think it’s true. In many cases.

But how do you identify that 20%?

A few days ago I sat down and helped Wes figure that out.

Watch as we go through the process.

Wes wants to scale up to sales $100k in 2021, and we’re going to take a look at where he is right now, and identify one or two things for him to focus on.

This is important, because if he makes progress on these things, he’ll automatically reach his sales goal.

He won’t have to do a bunch of “new” things, or work harder to get to $100K.

The great news is that Wes has set up a good foundation since he joined the Inner Circle a year ago. As a Maker, it’s the best thing he can do to make sure he grows a profitable business that pays him very well.

Here’s what Wes did over the last year to build a solid foundation:

1. Set up for success by paying himself – profitable before he scales.
2. Outsourced the manufacturing.
3. He identified what’s working in his business.
4. He created a habit of marketing activities that get him sales.

But now he needs to double sales to reach his goal.

We took a look at Wes’ Key Metrics for the last 90 Days:

• Traffic: 14608 web visitors
• Conversion rate:  .75%
• Average order value:   $71.33

Wes needs to improve his Conversion Rate, and he should do it before he does anything else.

Here’s why:

• 14608 web visits at a Conversion Rate of .75% = Sales of $10,956.
• 14608 web visits at a Conversion Rate of 1.5% = Sales of $21,912.
  

Wes doesn’t need to change his Marketing strategies, he needs to change his Conversion Rate.

We did some digging in Google Analytics, and we found that Wes gets his highest Conversion Rate when he sends traffic to his site from email. It’s more than 3%.

And that’s a great clue. Wes needs to grow his list, so he can send more traffic to his site from email or text.

We chatted about how he’s growing his list now, and then made a list of things for him to do to grow his list faster.

We also took a look at his Mobile Conversion, which is important, because 80% of his traffic is on Mobile, and his mobile Conversion Rate is only .6%

Next, we came up with some strategies to improve his Mobile performance.

The result was that Wes simply needs to grow his lists. Currently, he has 1000 subscribers.

I challenged Wes to set a new goal:

• Grow your list by 500 subscribers every single month in 2021.

Wake up every morning thinking about how you can grow your lists.

If Wes just does that, and stays consistent with the marketing he does now, he’ll give himself the best chance of reaching his goal of $100K.

Without adding in One. More. Thing.

What’s your “wake up every morning thing”?

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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This month, I’ve been working with our Inner Circle members to create a plan for 2021, a plan to get them to their goals.

The plan starts with just four things.

First, identify your starting point:

Where are you starting from?

What does your business look like right now? What has it looked like all year, month by month?

This is important, but because it forces you to set your goals based on data, not dreams.

It also allows you to set realistic goals that are achievable. This will help you grow your momentum, instill a sense of success, and set you up for more success in the future.

And that brings me to the second thing:

Get back to the basics.

 Remember, there are three stages of e-commerce.

• Traffic
  • You need at least 3000 web visits/month to get one sale a day
• Conversion
  • Is your add to cart rate 4% or higher?
• Reliable Revenue
  • Are you in control of your marketing? Having a marketing plan in place is the best place to be.

Now for the third thing, it’s simple, but few people do it:

Find what works and do more of that.

Find the clues, use your data, repeat, re-invent, and double down on what is already working in your business. Take the time now to reflect and make notes on what has brought you success this year and, do more of that.

Start by looking through your email campaigns and going over your Google Analytics. Make a list of what campaigns had the most success and then before you consider new strategies, maximize the ones that have worked well in the past.

You should even start to plan how you can slot them into your calendar and how you can make small tweaks to make it look different to your customer.

And lastly, and this is something that we could all do more of:

Focus on Traffic.

If you really want to grow your sales by 25% next year, focus on traffic every single week. Track and measure it. Set your traffic goal 25% higher for Q1 and then make it happen.

Remember to look at where your traffic comes from, see how those people behave, and put your effort into getting people back for 2nd, 3rd, 4th, 5th time!

Because 3000 web visitors is just a starting point.

Let me leave you with this, what would it take to increase your traffic by 25% in Q1?

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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