My Conversion Rate is up 92%. Here’s what happened.

My Conversion Rate is up 92%. Here’s what happened.

I think you might love this.

Last week I ran a sponsored email collaboration with Pink Poster.

We both agreed to create discount codes for each other’s audiences.

I really wanted to make it easy for the Pink Poster audience to get their discount.

So without thinking it through, I created an automatic discount – duh! 

Everyone who added an item to the cart got a discount. My mistake.

But as it turns out, I learned something super valuable.

Of course, I started getting more conversions. But in truth, I’ve offered deals that are way more attractive than the 25% I was offering this time around.

Even so, my overall conversion rate jumped by 92%.

And my mobile conversion rate went up a whopping 123%.

And that’s when I realized the mistake I’ve been making.

You might be making it too. Watch the video to hear what happened.

Here are the details:

I’ve been expecting my customers to do too much. I have a newish, not so engaged audience.

And so I need to make it dead easy. Copying and pasting a code on a phone can be tricky.

At my stage, clarity is more important than the offer.

→ I need to tell my audience what I’m offering, in multiple places, not just in an email.

And, user experience is also more important than the offer.

→ I need to meet my visitors where they are, and not make them jump through hoops.

→ I need to ensure that both the offer and the process to claim the offer is crystal clear.

→ Going forward, I’ll make it super easy to claim the offer and shop my site.

Here are a few actions you can take to implement a more user-friendly experience.

Eliminate the need for codes whenever you can

→ Use an automatic discount or simply reduce the price.

→ Use a sticky banner with an offer. (I just added tutorial for Inner Circle Members in the classroom)

→ Create hero images that clearly show the offer.

→ Use Social Media posts to share the offer.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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The simple offer that exploded Brooke’s sales. Episode 33

The simple offer that exploded Brooke’s sales. Episode 33

Brooke McCallum has a great story to share. 

Listen in and learn how she and her business partner Jodie are blazing an e-commerce trail across western Australia.

There are two big takeaways that I want you to listen for and think about:

  1. How they have exploded their sales by targeting a very specific person and then creating a simple, clear offer just for her.
  2. How they used questions about their product and service to vastly improve their conversion rate.

Listen in, and then go think about how you might use these strategies to create some big growth!

Check out Brooke and Jodie’s shop here.

 

AT WHAT STAGE IS YOUR BUSINESS?

How to solve your sales problem. Episode 70

How to solve your sales problem. Episode 70

How to solve your sales problem If you’re not getting the sales you want - or if you’re not getting any sales, this episode is for you. We’re going to talk about why, and how you can fix it. Listen in, and I’ll explain what “normal'' results look like, how you’ll know...

Is it time to Pivot? Here’s how you know. Episode 69

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Outsourcing Social Media and measuring results. Episode 68

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The other day I was talking Strategy with our Marketing Coach, Tania. She has a fast-growing store, and she had a list of things she wanted to discuss. Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition...

The story of how this tiny shop quadrupled sales by changing one thing

The story of how this tiny shop quadrupled sales by changing one thing

We’re working away on our Roadmap to 50K journey, but last week we switched it up, to share an inspirational story that I think some of you need to hear right now. 

In fact, it might be the most valuable lesson you’ll ever learn.

The story starts with our very own Inner Circle Member, Ilse Kopper. Ilse has such an interesting story and has been on her very own Roadmap journey.

And it’s paid off! This year, Ilse has quadrupled her monthly sales from an average of $3K a month to an average of $12K every single month.

She has been in business for 6 years, and for the first time this year, she’s passed $100K in sales and is on track to do $200K in 2021.

How did she do it? 

First, she made a really great decision and joined the Inner Circle last January (click here to get on the waitlist for January 2021).

Second, and this is where it gets even better, she created huge momentum one baby step at a time.

I highly recommend that you hear it straight from Ilse. 

There are a couple of gems that she shared that are huge: 

  1. A mindset shift that I think will resonate with many of you. It certainly did for me!
  2. The details of her best ever promotion.

Watch the video and hear directly from Ilse on how she took her first step, then second, and finally how she figured out what would work for her business for the long term.

Hint: She found an amazing and simple way to connect to her audience every day.

And the part I love the best is her confidence in what the future holds for her.

Because I know that you can also feel that confident about your sales.

Watch our chat. It will not only show you how Ilse has created this huge momentum in her business, but it will also inspire you to take that first step.

Feeling inspired? I suggest you take a few minutes and decide how you can start connecting with your audience.

It’s hands down, the work you can do that will have the best ROI.

And your future self, the self that has quadrupled their sales? That person will thank you for being brave.

PS. Here’s some inspiration and tips on how you can just start- listen here on Apple Podcast or here on Spotify.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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The most valuable subject line you’ll ever use. Episode 32

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In the episode, I’m sharing the one email subject line that has earned me more sales than any other email I’ve sent.

Listen in and I’ll share the actual subject line, I’ll give you context by sharing when to use it, and how you can get the best open rates, click rates, and sales.

AT WHAT STAGE IS YOUR BUSINESS?

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How to solve your sales problem If you’re not getting the sales you want - or if you’re not getting any sales, this episode is for you. We’re going to talk about why, and how you can fix it. Listen in, and I’ll explain what “normal'' results look like, how you’ll know...

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The most valuable subject line you’ll ever use

The most valuable subject line you’ll ever use

Want to see the most valuable subject line you’ll ever use?

I’m going to tell you the subject line, but I want you to stay with me here, because you’ll want context.

When and how to use it, so you can make this part of your big picture strategy

So here’s the subject line: You have early Access NOW

That’s it. Simple, clear, and short.

This is an event strategy that’s perfect for Black Friday, but you can also use it throughout the year.

What you’ll do:
You’ll be creating a list of people who have self-identified that you have an offer that they’re interested in getting, and it’s important enough to them, that they’ll take action and get on your list.

Why it works so well
: You’ll use a hook to get them on the list. Hooks like Scarcity, Urgency, and Exclusivity. These hooks give people a reason to get on the list, because they know “what’s in it for them”.

When people make the decision to get on your list, they make a mental note that they want your offer and because they are on a list, and expect to receive emails from you, you can keep getting your offer in front of them enough times that they buy.

The beauty of it is that they have given you permission to make this offer. It’s a super warm audience.

Want more? Watch the video for step by step instructions so you can implement this now.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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