This is the game changer. Have you done this? Episode 31

This is the game changer. Have you done this? Episode 31

It’s officially been 12 months since the cart opened at Sock Doggo. In this episode, I’m sharing my results, but what you’ll really want to hear is this:

There’s one thing that we all must do because it will change everything.
Don’t miss the opportunity.

We’ll talk about what it is, why it’s a Game Changer, and how you can get started.

AT WHAT STAGE IS YOUR BUSINESS?

Makers and designers: formula for growth. Episode 65

Makers and designers: formula for growth. Episode 65

Makers, and Designers, this is for you! Today you’ll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business online and set herself up to scale. Joanne is a Fashion Designer and CoFounder of her label Steel Pony. Like most...

How Kelly increased her conversion rate. Episode 64

How Kelly increased her conversion rate. Episode 64

Listen in and you’ll walk away feeling like you have the power to control the results in your business. You’ll meet my guest, Kelly Barth, and you will be inspired by what she shares with you. And as a bonus, she’ll walk you through the steps she took to increase her...

Drop your tape gun and transition to 3PL. Episode 63

Drop your tape gun and transition to 3PL. Episode 63

Do you spend far too much time shipping? Wondering when it’s time to move to a 3rd Party Logistics Company? If you’re having trouble making the decision to finally move your products out of your house, and let the experts do the packing and shipping, this episode is...

Your November marketing plan in 3 simple steps

Your November marketing plan in 3 simple steps

We all know that November brings our best opportunity to really maximize our sales.

If you’re like me, it’s easy to get lost thinking about all the things you could do to make it your best month yet.

This year, I’ve decided to keep it simple. I want to get sales AND simplify the process, so I’m not stressed or overwhelmed by an involved plan with a lot of moving parts.

If this sounds good to you, read on. It’s a plan anyone can use.

I’m focusing on 3 things this month, and that’s it.

This simple, stress free plan is not only easy to implement, it will also save you time.

Check it out below:

To keep it simple, the plan is centered around one message. 

More than half of our sales at Sock Doggo are to gift buyers. I know this from a survey we did earlier this year, but also by watching the sales pour in for Father’s Day.

So, this year, all my messaging is going to be around gifting socks. Socks are the perfect gift. They always fit, and it’s a gift people use all year round.

I’ll create copy that I can use for social media, and in emails, as well as images that will present the products as gifts.

Here’s my 3 step plan:

1. Traffic: 

I’ve got a “new” traffic goal. I’m going to use my budget differently, based on what I know works for my business.

My new traffic goal is 5000 web visitors for November. I’ll do this by adding in a Google Shopping Campaign and using Facebook and Instagram ads to supplement our traffic.

My New Visitor Conversion rate is .62% and returning Visitor Conversion rate is 1.34%

I need to add in more returning Visitors to my traffic mix, so 40% of my ad budget will be spent on retargeting.

See my Google Analytics report here:

2. Email:

We’ll be sending one Campaign each week. Each email will be a listicle of gifts for dog lovers and our product will be featured along with others on each list.

This is where we will be strategic, and select products from businesses that we might want to collaborate with in the future. We’ll reach out to the businesses that we feature and hopefully they will promote the list too.

We’ll use our proven sending strategy, featured on my Podcast Episode 9 – A 10 Minute Email Strategy. You can listen to it here on Apple Podcast or here on Spotify.

3. Black Friday:

Our promotion will start on November 23rd and run through November 30th. We’re still fine tuning the details and I can’t wait to share it with you in a future post.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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The Perfect Giveaway is my favorite way to generate a lot of leads and begin the process of warming them up to become buyers.I like to run this even before prime buying times. This time, I’m running the event before Mother’s day and Father’s Day so that I can have a...

The story of a profitable Makers collaboration – Episode 30

The story of a profitable Makers collaboration – Episode 30

If you’re a Maker, you’ll love this story.

Meet Juliana Avelar, the inventor of the Jewel Loom.

Juliana is a Maker—creator of beautiful beaded jewelry and more!
The Jewel Loom is the custom product she designed for others to make their own creations.

Listen in to hear what happened when she partnered with another Maker in the jewelry industry.

I love the creative way they have collaborated. They’re creating an epic experience for their audience, having a great time, and making thousands of dollars while they do it!

You can find Juliana here: https://jewelloom.com/
And on Facebook here: https://www.facebook.com/Jewelloom

AT WHAT STAGE IS YOUR BUSINESS?

Makers and designers: formula for growth. Episode 65

Makers and designers: formula for growth. Episode 65

Makers, and Designers, this is for you! Today you’ll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business online and set herself up to scale. Joanne is a Fashion Designer and CoFounder of her label Steel Pony. Like most...

How Kelly increased her conversion rate. Episode 64

How Kelly increased her conversion rate. Episode 64

Listen in and you’ll walk away feeling like you have the power to control the results in your business. You’ll meet my guest, Kelly Barth, and you will be inspired by what she shares with you. And as a bonus, she’ll walk you through the steps she took to increase her...

Drop your tape gun and transition to 3PL. Episode 63

Drop your tape gun and transition to 3PL. Episode 63

Do you spend far too much time shipping? Wondering when it’s time to move to a 3rd Party Logistics Company? If you’re having trouble making the decision to finally move your products out of your house, and let the experts do the packing and shipping, this episode is...

November marketing plan in 3 simple steps – Episode 29

November marketing plan in 3 simple steps – Episode 29

If you’re looking to maximize your sales this holiday season and reduce stress and overwhelm, this episode is for you.

I made a simple, 3 step plan for Sock Doggo that you could easily use for your store.

It’s focused, clear, and strategic, and there’s no tech bells and whistles to trip you up.

You’ll find the email strategy I mention in Episode 9.

AT WHAT STAGE IS YOUR BUSINESS?

Makers and designers: formula for growth. Episode 65

Makers and designers: formula for growth. Episode 65

Makers, and Designers, this is for you! Today you’ll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business online and set herself up to scale. Joanne is a Fashion Designer and CoFounder of her label Steel Pony. Like most...

How Kelly increased her conversion rate. Episode 64

How Kelly increased her conversion rate. Episode 64

Listen in and you’ll walk away feeling like you have the power to control the results in your business. You’ll meet my guest, Kelly Barth, and you will be inspired by what she shares with you. And as a bonus, she’ll walk you through the steps she took to increase her...

Drop your tape gun and transition to 3PL. Episode 63

Drop your tape gun and transition to 3PL. Episode 63

Do you spend far too much time shipping? Wondering when it’s time to move to a 3rd Party Logistics Company? If you’re having trouble making the decision to finally move your products out of your house, and let the experts do the packing and shipping, this episode is...