Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....
I think you might love this.
Last week I ran a sponsored email collaboration with Pink Poster.
We both agreed to create discount codes for each other’s audiences.
I really wanted to make it easy for the Pink Poster audience to get their discount.
So without thinking it through, I created an automatic discount – duh!
Everyone who added an item to the cart got a discount. My mistake.
But as it turns out, I learned something super valuable.
Of course, I started getting more conversions. But in truth, I’ve offered deals that are way more attractive than the 25% I was offering this time around.
Even so, my overall conversion rate jumped by 92%.
And my mobile conversion rate went up a whopping 123%.
And that’s when I realized the mistake I’ve been making.
You might be making it too. Watch the video to hear what happened.
Here are the details:
I’ve been expecting my customers to do too much. I have a newish, not so engaged audience.
And so I need to make it dead easy. Copying and pasting a code on a phone can be tricky.
At my stage, clarity is more important than the offer.
→ I need to tell my audience what I’m offering, in multiple places, not just in an email.
And, user experience is also more important than the offer.
→ I need to meet my visitors where they are, and not make them jump through hoops.
→ I need to ensure that both the offer and the process to claim the offer is crystal clear.
→ Going forward, I’ll make it super easy to claim the offer and shop my site.
Here are a few actions you can take to implement a more user-friendly experience.
Eliminate the need for codes whenever you can
→ Use an automatic discount or simply reduce the price.
→ Use a sticky banner with an offer. (I just added tutorial for Inner Circle Members in the classroom)
→ Create hero images that clearly show the offer.
→ Use Social Media posts to share the offer.
If you have questions, comment below and ask me!
So, here’s what I need you to do next.
First, sign up to get updates in your inbox:
Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!
That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!
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