3 reasons to check your pop-up today

3 reasons to check your pop-up today

Do you know how many leads you get from your pop-up each month?

If you’re not focused on what’s happening with your pop-up, you might be leaving money on the table.

And if you don’t have a pop-up, you’re definitely leaving money on the table.

At my new store, Sock Doggo, emails collected from my pop-up are responsible for more than 20% of my sales.

And it’s all automated. I don’t have to do anything beyond checking in on it now and then.

So it makes sense for you to spend a little time on this.

Watch the video to see the recent change I made to my pop-up that has improved my conversion rate by 2%.

Here are the 3 reasons you’ll want to run and check your pop-up today:

Reason #1 Email converts better than any source of traffic. Period.

In almost every case, traffic that comes from an email converts better than traffic from any other source. Once you know that, it becomes clear that you owe it to yourself to make sure you grow your list every single day.

Reason #2  Getting a pop-up in place, and making sure it’s converting well is perfectly aligned with the work you do every week. 

Here’s what I mean:

You’re working on getting traffic to your site every day. When you have a pop-up on your site, you’ll automatically collect email addresses when people engage with your pop-up. Want more emails? Send more traffic.

Reason #3  It is automated. 

This is about as close to passive revenue as you’ll get. The key is to get a pop-up set up and add in a short welcome series as an automated funnel. Even if people don’t buy when they sign up, you’ll have an email series in place, warming them up until they’re ready to convert.

The big question most people have is:

What’s a good conversion rate for my pop-up?

Industry stats say that people have to see your pop-up an average of 3 times before they sign up.

Engagement (Opt in) rates average 3% across all e-commerce.

But that’s not good enough for us. We’re in a different category. We’re specialists, and we are focused on driving the best quality traffic to our sites.

We need to shoot for engagement rates of 5% – 9%.

And the 4 mistakes I want you to avoid?

1) Make sure your offer has top billing and is scan-able.

2) Avoid multiple pop-ups and if you use an Exit Intent pop-pup, check your mobile view. They tend to pop up many times during a session. Make sure your pop-ups don’t appear as soon as the visitor lands on your site.

3) Deliver the reward on a success message while the visitor is still on your site. Don’t make them leave to get their discount by email. Deliver it by email as well as on the success message.

4) Make sure your pop-up is easy to close. Have others test it. Don’t risk bounces because someone can’t close your pop-up!


Want to learn more about how you can maximize your pop-up?  Check out this podcast episode- Three Reasons You Should Check Your Pop-Up Today. You can listen here on Apple Podcast or here on Spotify.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Stop what you’re doing and check your pop-up!

Actually, listen to this episode first. It’s short, clear, and it could change everything for you.

Here’s what you’ll learn:

  • Three reasons why you need to check your pop-up now.
  • How to tell if your results are normal, and what you should aim for.
  • The 4 biggest pop-up mistakes you can make and how to fix them.

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I want you to meet someone special, because I think you’ll get huge value from her story.

Madeline’s business, Colorful Cute,  has been very much a side hustle since she opened her shop in 2017.

Like so many of us, she was busy with her day job, 3 kids, and all the things.

And really, her results weren’t great. Last September, she only had sales of $152.

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This past September, her sales were $3,569.

She’s on track to do even more this month.

Here’s why you’ll find Madeline’s strategy so compelling:

It won’t cost a thing. Just your time.

Here’s what Madeline changed:

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She made a decision to show up at her own business, and perform like a manager should, even though she wasn’t able to work full time hours, she was able to schedule her time, and give her best effort.

Once she changed her mindset, and decided to show up as a manager, she gave herself permission to stop doing all the things. Instead, she took a good look at what was working for Colorful Cute, and decided to double down on only that, and leave the rest.

Lastly, she did a deep dive and did the legwork to understand exactly who her customer is, where they hang out, what they talk about, even the words they use, and then she put together a plan to engage with them consistently on Instagram.

Once she had the plan, Madeline got super focused, and consistent on just those few things. 

And now, instead of struggling to get a few orders a week, she feels like she’s just scratched the surface, and the potential for her success is huge!

Watch here to get all the details of Madeleine’s plan.

 

Are Podcasts more your style? You can get all the details here on Apple Podcast or here on Spotify.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

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