How this Maker created a team that ships 20K handmade toys every year – Episode 26

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How this Maker created a team that ships 20K handmade toys every year – Episode 26

Oct 20, 2020

When you’re a Maker, there’s a constant struggle. If you spend your time making your products, you’re not growing your sales like you could. If you spend your time, selling, you’ll fall behind in production and end up burning the midnight oil to catch up and get your...

What happens in a Coaching Week with Sub Box Queen, Sarah Williams? Episode 25

Oct 19, 2020

Have you ever thought about starting a Subscription Box? This week, my business bestie, Sarah Williams is holding an exclusive Coaching week for anyone who thinks they might be interested in starting a Subscription Box for their business. You’ll get the full week of...

Start paying herself or quit. The year that Kelly made it happen. Episode 24

Oct 13, 2020

A year ago, Kelly made herself a promise. She would give herself one more year to get her business to the stage where she could pay herself, or she would quit. No gray areas. She drew a line in the sand. That was September 2019. Shortly after, she was scrolling...

How to sell $1000 more in the next 4 Days – Episode 19

by Susan Bradley | Sep 28, 2020 | Podcast

One of the Inner Circle Members posted this in our Member’s Only Facebook group:

“I am $1000 away from my first five-figure month ever on my website 🤯 I want to try to make another $1000 in sales by the end of the month, so I have 4 days. What would you do in this situation?”

Listen in and I’ll share five strategies to make it happen. Four of them are from our smarty smart members!

Plus, there’s a gem at the end about using strategies instead of tactics. Do you know the difference?

AT WHAT STAGE IS YOUR BUSINESS?

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How this Maker created a team that ships 20K handmade toys every year – Episode 26

Oct 20, 2020

When you’re a Maker, there’s a constant struggle. If you spend your time making your products, you’re not growing your sales like you could. If you spend your time, selling, you’ll fall behind in production and end up burning the midnight oil to catch up and get your...

What happens in a Coaching Week with Sub Box Queen, Sarah Williams? Episode 25

Oct 19, 2020

Have you ever thought about starting a Subscription Box? This week, my business bestie, Sarah Williams is holding an exclusive Coaching week for anyone who thinks they might be interested in starting a Subscription Box for their business. You’ll get the full week of...

Start paying herself or quit. The year that Kelly made it happen. Episode 24

Oct 13, 2020

A year ago, Kelly made herself a promise. She would give herself one more year to get her business to the stage where she could pay herself, or she would quit. No gray areas. She drew a line in the sand. That was September 2019. Shortly after, she was scrolling...

What it cost to generate 2000 email leads

by Susan Bradley | Sep 23, 2020 | The $50K Plan

At Sock Doggo we have been hyper focused on Leads. I even made it my ‘big’ goal for the month.

My goal was to generate 2000 leads in September.

We’ve been selling the same box of socks for 10 months, and we’re finally receiving socks for 4 new dog breeds.

I decided the best way to build an audience of potential buyers was to build a big, fat list.

Here’s why:

1. I know that 36% of my sales have come from email.

2. I know that 25% of my overall sales have come from 1st touch on a Giveaway.

3. I want to build a quality list by dog breed I can use over the 4th quarter.

Watch here to see:

How I set up a version of our Perfect Giveaway Training
How many leads we collected
What it cost me
My next steps

Here is a closer look at what we did:

Set up a post for each dog breed.

2. Tested Creative (not target). We will test targets next month using the lessons from the Inner Circle Traffic Bootcamp program. The image above got the most leads for my budget.

3. Set up Conversion ads for Lead Generation.

*** When someone clicked on my ad, they went to this Landing Page

And we sent them this Auto Responder by email

Now that you know what we did, here are our RESULTS!

We generated 1790 leads:

1675 were paid
115 were organic

Our Auto Responder resulted in a:

53% open rate
15.9% click rate; and
351 web visits

We generated insights into the dog breeds people are interested in by tracking link clicks:

Here is the link activity

What did it cost?

Our cost was very high at .95/lead and $1584 over 17 days.

Contrast this with our Dachshund breed, which we’ve been consistently working on for a year at .30/lead.

We’ve had two sales so far valued at $65.

What are our next steps?

Now we work the list. We’ve built up a solid pool of potential customers and we now need to sell, sell, sell, and track the results.

We’ve sent one good news/bad news email so far with a sales offer that can be used until the end of the month. We plan to send at least three more emails this month.

Then it will be time to clean the list up.

I am working on building my marketing plan for October in order to capitalize on our leads to maximize sales. Stay tuned.

Want to get more details on this event?

Listen in on the Blog

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

← Reporting 10 months of Sales at my new store How you can make a simple Marketing Plan →

Do this One Thing and get sales in December

Dec 7, 2019 | Email Marketing That Sells

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....

Unstuck yourself. Traffic Bootcamp will change everything.

Oct 17, 2019 | Need More Traffic

Traffic Bootcamp will make you feel like you can control your sales. Even If you’re a new store owner, you’ll learn how to find the right people and get them to visit your website for a price you can afford. Even if you’re a seasoned store owner, you’ll learn how to...

Struggling to find ideas for email marketing? Take a look.

Jul 29, 2019 | Conversion Strategies, Email Marketing That Sells

If you are struggling to find ideas for email marketing, take a look, and JUST START. It is the most effective path to conversion. I thought you all might like a peek at how we upped our email marketing game at Wee Squeak.At Wee Squeak, between 40% and 50% of our...

How to use collaborations to get traffic and sales – Episode 18

by Susan Bradley | Sep 22, 2020 | Podcast

I’m not a fan of collaborations just for Likes and Followers.

In this episode, I’m sharing seven different collaborations you can use right now to get traffic to your site, grow your email list, and even get sales.

I’ll walk you through the list, tell you the most important things, and give the inside scoop on the collaborations I’m working on over the next few months!

And at the end, I’ll show you how you can get started today!

AT WHAT STAGE IS YOUR BUSINESS?

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How this Maker created a team that ships 20K handmade toys every year – Episode 26

Oct 20, 2020

When you’re a Maker, there’s a constant struggle. If you spend your time making your products, you’re not growing your sales like you could. If you spend your time, selling, you’ll fall behind in production and end up burning the midnight oil to catch up and get your...

What happens in a Coaching Week with Sub Box Queen, Sarah Williams? Episode 25

Oct 19, 2020

Have you ever thought about starting a Subscription Box? This week, my business bestie, Sarah Williams is holding an exclusive Coaching week for anyone who thinks they might be interested in starting a Subscription Box for their business. You’ll get the full week of...

Start paying herself or quit. The year that Kelly made it happen. Episode 24

Oct 13, 2020

A year ago, Kelly made herself a promise. She would give herself one more year to get her business to the stage where she could pay herself, or she would quit. No gray areas. She drew a line in the sand. That was September 2019. Shortly after, she was scrolling...

How I grew my list by 2000 – Episode 17

by Susan Bradley | Sep 21, 2020 | Podcast

The goal was to grow my list by 2000 leads. A big, fat goal for the month of September!

I’ve been selling the same box of socks for 10 months now. We’re finally receiving socks for people who have 4 new breeds.

I’m getting ready for the 4th quarter by building a list of people who should be interested in buying our new socks.

Listen in and see how I did it, what it cost, and how I’m feeling about our results.

AT WHAT STAGE IS YOUR BUSINESS?

wtfdivi014-url0





How this Maker created a team that ships 20K handmade toys every year – Episode 26

Oct 20, 2020

When you’re a Maker, there’s a constant struggle. If you spend your time making your products, you’re not growing your sales like you could. If you spend your time, selling, you’ll fall behind in production and end up burning the midnight oil to catch up and get your...

What happens in a Coaching Week with Sub Box Queen, Sarah Williams? Episode 25

Oct 19, 2020

Have you ever thought about starting a Subscription Box? This week, my business bestie, Sarah Williams is holding an exclusive Coaching week for anyone who thinks they might be interested in starting a Subscription Box for their business. You’ll get the full week of...

Start paying herself or quit. The year that Kelly made it happen. Episode 24

Oct 13, 2020

A year ago, Kelly made herself a promise. She would give herself one more year to get her business to the stage where she could pay herself, or she would quit. No gray areas. She drew a line in the sand. That was September 2019. Shortly after, she was scrolling...