A simple plan to double Kesia’s sales – Episode 20

A simple plan to double Kesia’s sales – Episode 20

You’ll love this story. Four months ago Kesia Steele knew she wanted a business that had recurring revenue, but she had no idea what that business would look like or what she would sell.

Then it hit her. As news of the Black Lives Matter Movement was exploding all around us, she knew what she had to do. And she didn’t waffle. She just did it.

In this episode, we talk about how Kesia built her business to shine a light on Black-owned companies and how she provides a beautiful, safe space for like-minded women of all races to connect.

Even though it’s a labor of love, Kesia’s ready to double her sales. So we made her a light and easy plan—right here on the podcast!

Visit Kesia’s site here: www.spotlightbox.store

AT WHAT STAGE IS YOUR BUSINESS?

How to sell $1000 more in the next 4 Days – Episode 19

How to sell $1000 more in the next 4 Days – Episode 19

One of the Inner Circle Members posted this in our Member’s Only Facebook group:

“I am $1000 away from my first five-figure month ever on my website 🤯 I want to try to make another $1000 in sales by the end of the month, so I have 4 days. What would you do in this situation?”

Listen in and I’ll share five strategies to make it happen. Four of them are from our smarty smart members!

Plus, there’s a gem at the end about using strategies instead of tactics. Do you know the difference?

AT WHAT STAGE IS YOUR BUSINESS?

What it cost  to generate 2000 email leads

What it cost to generate 2000 email leads

At Sock Doggo we have been hyper focused on Leads. I even made it my ‘big’ goal for the month.

My goal was to generate 2000 leads in September.

We’ve been selling the same box of socks for 10 months, and we’re finally receiving socks for 4 new dog breeds.

I decided the best way to build an audience of potential buyers was to build a big, fat list.

Here’s why:

1. I know that 36% of my sales have come from email.

2. I know that 25% of my overall sales have come from 1st touch on a Giveaway.

3. I want to build a quality list by dog breed I can use over the 4th quarter.

Watch here to see:

  • How I set up a version of our Perfect Giveaway Training
  • How many leads we collected
  • What it cost me
  • My next steps

Here is a closer look at what we did:

 

  1. Set up a post for each dog breed.

2. Tested Creative (not target). We will test targets next month using the lessons from the Inner Circle Traffic Bootcamp program. The image above got the most leads for my budget.

3. Set up Conversion ads for Lead Generation.

*** When someone clicked on my ad, they went to this Landing Page 

 

And we sent them this Auto Responder by email   

Now that you know what we did, here are our RESULTS!

We generated 1790 leads:

  • 1675 were paid
  • 115 were organic

Our Auto Responder resulted in a:

  • 53% open rate
  • 15.9% click rate; and
  • 351 web visits 

We generated insights into the dog breeds people are interested in by tracking link clicks:

  • Here is the link activity  

What did it cost?

Our cost was very high at .95/lead and $1584 over 17 days.

Contrast this with our Dachshund breed, which we’ve been consistently working on for a year at .30/lead.

We’ve had two sales so far valued at $65.


What are our next steps?

Now we work the list. We’ve built up a solid pool of potential customers and we now need to sell, sell, sell, and track the results. 

We’ve sent one good news/bad news email so far with a sales offer that can be used until the end of the month. We plan to send at least three more emails this month. 

Then it will be time to clean the list up.

I am working on building my marketing plan for October in order to capitalize on our leads to maximize sales. Stay tuned. 

Want to get more details on this event?

Listen in on the Blog

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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I’ll walk you through the list, tell you the most important things, and give the inside scoop on the collaborations I’m working on over the next few months!

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AT WHAT STAGE IS YOUR BUSINESS?

How I grew my list by 2000 – Episode 17

How I grew my list by 2000 – Episode 17

The goal was to grow my list by 2000 leads. A big, fat goal for the month of September!

I’ve been selling the same box of socks for 10 months now. We’re finally receiving socks for people who have 4 new breeds.

I’m getting ready for the 4th quarter by building a list of people who should be interested in buying our new socks.

Listen in and see how I did it, what it cost, and how I’m feeling about our results.

AT WHAT STAGE IS YOUR BUSINESS?