Texting for sales: How Shatreka makes it fast and easy!

Texting for sales: How Shatreka makes it fast and easy!

Our Inner Circle member Shatreka is a busy mom of two young boys.

And she has a full-time job.

And she has an online shop where she sells beautiful clothes for women who love to look great but don’t have much time to shop.

Every now and then, Shatreka pops a big win into our Inner Circle Facebook group.
(Our members are the best at sharing!)

A few weeks ago, Shatreka shared her latest strategy.

She doesn’t have a lot of time to work on her store each day, so she’s come up with a simple two-step plan that she can execute consistently and reach her sales goals every week.

Her plan is brilliant because she’s making the most of every minute she’s working on her business.

It’s so smart, I knew we needed to get all the details so that others could do this too.

Watch this short video and learn:

  1. Shatreka’s strategy to get new products launched fast… every week
  2. How she builds a growing list of people who are waiting to buy
  3. How she does more sales in a single morning than most stores do in a week

Are you interested in getting weekly traffic and sales tips in your inbox?

 

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Here’s how I’m getting a sale every day.

Here’s how I’m getting a sale every day.

Sock Doggo has officially completed the Traffic Stage.

There are three stages we go through as we build our stores.

Stage #1 is Traffic.

When you’re in the Traffic Stage, your goal is to get 3000 web visitors to your store every month.

100 a day.

At a 1% conversion rate, you can usually get one sale every day you get 100 web visitors.

My new business, Sock Doggo, has been in the Traffic Stage since the doors opened in November.

My main focus has been traffic because you can’t get sales without enough traffic.

But after doing Traffic Bootcamp for a few months, we’ve been able to get our traffic up over 3000 visitors each month.

The best part about Traffic Bootcamp is that you really do learn how to find the right audience.

When you start driving traffic to your site, and they are the right audience, you start to get sales.

At first, the sales come in slowly, but over time, as your traffic inches up, the sales get more regular, and you start to feel like you’re going to get this!

***Traffic Bootcamp is a great way to learn how to find your perfect audience using Facebook and Instagram ads. It’s the best way to get quality traffic without spending a fortune. (see it here)

My next steps?

I’m headed into Conversion School. (It’s a training module in our Inner Circle program.)

Even though I still have to keep my traffic up to 3000+ monthly web visitors, I’m finally at the fun part, where I can start working on turning those web visitors into buyers!

The first thing I did was use my Conversion Goal calculator to see how much traffic I’ll need to reach my sales goal.

You can see it all here, including the calculator in action!

Want your own Conversion Goal Calculator?

When you join the waitlist for the Inner Circle, we’ll send you a free lesson from Conversion School, and a Conversion Calculator that you can download and use to set your sales goals.

It will really help you understand your next steps. Get on the waitlist here.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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How I’m using Influencer Marketing for Sock Doggo

How I’m using Influencer Marketing for Sock Doggo

I’m hyper-focused on an Influencer strategy for SockDoggo as part of my plan to reach $50K by the end of 2020.

And since I don’t want to spend a fortune on advertising, and I only work Sock Doggo on a very part-time basis, I have to be smart about how I approach it.

At Sock Doggo, I’ve started a new Micro-Influencer Program designed to grow our email list and generate sales.

You can catch more about it here:

The secret to a good influencer event.

The first thing that is most important when working with an influencer — decide on the outcome you want.

We know we should work with influencers. We know these people have a following that may not be following us, and we hope that they will. We trade products with them or giving them a little bit of money, in hopes that they will bring people to our store and raise awareness for our business.

And the problem with that is we can not measure that. 

We might be disappointed because we didn’t get any sales. (That’s always our goal.)

But, that may not always be the outcome we want.

Here are three possible outcomes when working with influencers:

Outcome #1: Content

This is the one that we have used the most at Sock Doggo, so far.

We have been working with influencers for content, so I haven’t paid them any money but we have a lot of images. Really good images that we can use on our website, social media, and email programs. Not just in our email campaigns, but in our email funnels.

It’s content that we couldn’t get otherwise because we’re a really new business.

One of the challenges I had was to get reviews on my website. Because we had worked with so many influencers, we were able to get reviews.

The second challenge I had was that I was struggling with time on site because basically it’s a one-product store. My average time on site was about 30 seconds.

What we were able to do was use this content from these influencers to create a longer product page with more content that people might consume with links to bring them around to the site.

This content has already increased our time on site. That page has gone from 30 seconds to a minute. That’s hugely valuable.

When you are starting out when you need to build assets. I know so many of the people we work with are at the stage where photography’s a problem, and they don’t have a lot of depth. They don’t have stories to tell.

If I had measured the success by my sales, I would have considered that a failure. So decide what outcome you want. And it’s okay that the outcome is content.

Outcome #2: Email Addresses

I know that if I can get an email address, I increase my chance of that person buying from me by at least three times.

So say I have, presently less than 1% chance of somebody buying from me if they’re not on my email list. If I can get them to my site via an email that goes up to a 5% Conversion Rate. And so it’s really important to me to collect email addresses.

In my next phase of influencer marketing, the outcome I want is email addresses. Right now, 55% of my sales are coming from the last click on an email.

So again, if I set up a Giveaway with an Influencer and I was looking for sales and growing my Instagram account and I didn’t get sales, I would say that event wasn’t successful.

But the outcome I’m looking for is email addresses — for me.

I know that I can take that pool of email addresses and convert them over time. And so, I think that’s a really good outcome for working with an influencer.

Outcome #3: Sales

When I think of influencers that you could work with to get sales, I think the biggest mistake people make is they partner with somebody who has a big audience, but not necessarily an audience of buyers.

When you’re looking for sales as your outcome, you need to find people who have an audience of buyers.

When we did our proof of concept event with American Doxie, we knew they had an audience of buyers, so it worked very well for us.

Edith Minne, who owns Renaissance Ribbons, has done a lot of influencer collaborations in the last year that have added tens of thousands of dollars to her revenue. The difference between that and just finding somebody on Instagram is that she’s specifically working with influencers who have an audience of people who are used to buying.

Influencer Marketing is huge, but what’s the outcome?

Content, email sales.

When you work with an influencer with an audience of buyers on an event and you’re looking for sales —expect to pay for that based on results, like a percentage of the sales, because there has to be something in it for them too.

It’s something that I will be doing later on this fall. And I think it’s a great way to build your business.

But, you need to be clear about your desired outcome hen you decide to work with an influencer. Keep in mind what you want to happen and build your promotion and choose your influencers based on that.

Many of our Inner Circle Members have used this training to build their own successful Influencer programs. It’s available to our members at no extra cost. Want to learn more about the Inner Circle? Click here.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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