Last week, one of our “newish” Inner Circle Members posted this, and it made me smile: "Just had a lady in another FB group tell me that giveaways would never work. I told her I was planning to do one as we speak. She said, 'Don't be scared to post your failed...
What do you do when things don’t go as planned?
I’m probably not much different than you. My first thought when I accidentally derailed our launch this fall was to take a few weeks and come up with another grand plan to re-launch.
I thought I had to do something big.
And then I realized that what I was really doing was finding a way to procrastinate.
And really, I’m committed to showing you how things really happen. And the reality is that most people don’t have a crazy good launch.
Like me, many of you will just stumble into business, and make it up as you go.
And so, I just started.
I think it’s important to share this, because it’s at this stage that many people get stuck, and start to feel a bit lost.
But here’s what you can do when you feel a bit lost:
You can set a few goals, and then create activities that will get you closer to your goal.
Here’s my 30-Day Goals:
1) Get a min of 3000 web visitors without spending a fortune
2) Grow my email list
3) Get some sales and figure out what’s working for us
You can see what we did, what it cost, and take a look at my Shopify dashboard here:
Here’s the short version:
1) Traffic of 3000 web visitors
→ Total Visitors 3706
→ Free Traffic 1690
→ Paid Traffic = 2016
→ Cost per ULC = .59
→ Attribution Sales = 14
→ Value of Sales = $451
2) Build our email list
→ Total email list 2700
→ Launched The Perfect Giveaway (Inner Circle training)
→ Spent $222.95
→ Paid Leads 587 Cost per lead = .37
→ Sales 9 (this list converted at 1.5%)
→ Value of Sales = $264
3) Get some sales
→ Run a simple email only Black Friday event
→ Spent = $140 on lead generation
→ Leads = 113 cost per lead = $1.24
→ Sales = 7 (this tiny list converted at 6.1%)
→ Value = $163
→ Total BF/CM was 14 orders = $482
Summary:
Our total sales: $1289
Our total spend was : $1184
So, we basically spent as much as we sold.
We also had wholesale sales of $1944, so we actually made it through the month with a profit.
But here’s what I know… we are setting ourselves up for success.
When I look at the data, I see a number of clues that tell me I’m on the right track.
Next week I’m going to show you what’s working in this business.
I’ll show you how I find the clues in my business, so you can look for them in yours.
Then, we’ll analyze our results and make some good decisions about next steps!
If you have questions, comment below and ask me!
So, here’s what I need you to do next.
First, sign up to get updates in your inbox:
Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!
That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!
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