November 2019 Reliable Revenue Schedule

November 2019 Reliable Revenue Schedule

November 1st – Submit your worksheets

Make sure you submit your worksheets so that you can schedule your private planning session with Susan.

November 7th at 12:00pm EDT – Reliable Revenue Accountability Meeting

We will discuss actions for the month and you will have an opportunity to collaborate and brainstorm with each other.

November 12th at 5:00 pm EST – Walk-In Clinic Q&A

Do you need a little extra help? This is your chance to get all of your questions answered. Join us live in the Inner Circle Facebook Group so that we can get you the help you need. If you can’t join us live, post your questions in the Inner Circle Facebook Group using hashtag #walkinclinic, or send us an email. We’ll make sure you get your answer.

November 18th at 3:00 pm EDT – Planning Session with Susan and Jasmine

This planning session is all about how to prepare for a successful Black Friday! If you have any questions please feel free to email us, or tag us in the Inner Circle Facebook Group.

November 21st – Reliable Revenue Private Planning Sessions with Susan

*Note* – You must turn in your worksheets before you are able to schedule your Private Planning Sessions with Susan.

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May 2019 Inner Circle Schedule

May 2019 Inner Circle Schedule

May 22nd at 3pm EDT – Live Walk-In Clinic Q+A Do you need a little extra help? This is your chance to get all of your questions answered. Join us live in the Inner Circle Facebook Group so that we can get you the help you need. If you can’t join us live, post your...

April 2019 Inner Circle Schedule

April 2019 Inner Circle Schedule

April 17th (3pm EDT) – Live Planning Session with Susan and Jasmine For this Live Planning Session, you will need a mic and speakers. Video is optional. The Planning Session will be recorded and available for you to watch in the classroom. April 29th (5pm EDT) – Live...

March 2019 Inner Circle Schedule

March 2019 Inner Circle Schedule

It's springtime in the Inner Circle! ? Dust off the winter cobwebs and kickstart your business this month with our Traffic Bootcamp Watch Party and the other fabulous live events we have planned! March 6th (1pm EST) – Traffic Bootcamp Watch Party: Analyze your results...

November 2019 Inner Circle Schedule

November 2019 Inner Circle Schedule

November 12th at 5:00 pm EST – Walk-In Clinic Q&A

Do you need a little extra help? This is your chance to get all of your questions answered. Join us live in the Inner Circle Facebook Group so that we can get you the help you need. If you can’t join us live, post your questions in the Inner Circle Facebook Group using hashtag #walkinclinic, or send us an email. We’ll make sure you get your answer.
 

November 18th at 3:00 pm EDT – Planning Session with Susan and Jasmine

This planning session is all about how to prepare for a successful Black Friday! If you have any questions please feel free to email us, or tag us in the Inner Circle Facebook Group.
 

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May 2019 Inner Circle Schedule

May 2019 Inner Circle Schedule

May 22nd at 3pm EDT – Live Walk-In Clinic Q+A Do you need a little extra help? This is your chance to get all of your questions answered. Join us live in the Inner Circle Facebook Group so that we can get you the help you need. If you can’t join us live, post your...

April 2019 Inner Circle Schedule

April 2019 Inner Circle Schedule

April 17th (3pm EDT) – Live Planning Session with Susan and Jasmine For this Live Planning Session, you will need a mic and speakers. Video is optional. The Planning Session will be recorded and available for you to watch in the classroom. April 29th (5pm EDT) – Live...

March 2019 Inner Circle Schedule

March 2019 Inner Circle Schedule

It's springtime in the Inner Circle! ? Dust off the winter cobwebs and kickstart your business this month with our Traffic Bootcamp Watch Party and the other fabulous live events we have planned! March 6th (1pm EST) – Traffic Bootcamp Watch Party: Analyze your results...

The real reason I’m afraid to launch SockDoggo

The real reason I’m afraid to launch SockDoggo

I have good news and bad news.

The good news first. We have product. I’m in business.

The bad news?

I’m afraid to launch. Can I really sell 2400 pairs of socks?

Hard to believe, right? I have years of experience growing successful businesses, and yet, I’m having trouble pulling the trigger.

What’s holding me back?

I know everything isn’t perfect, so I’m waiting until it is.

I’m sure I’ve forgotten something, and I just need a few more weeks to remember all the things.

I’m afraid that nobody will buy our socks, and then what?

I’m afraid to fail.

You know that voice in your head? The one that stops you from moving forward? The one that gives you permission to make excuses?

That voice has been loud for the last few weeks. I’m sharing this with you because I bet you know how I feel. It happens to most of us.

And I’ve decided a little fear is a good thing. It keeps us in check. But, even if all the bad things happen, we’ll just create a new plan. That’s the best part about e-commerce. We can switch it up, and try again.

Nobody’s really watching.

And if we keep trying and learning, we’ll make progress. We don’t have to be stuck. And we don’t have to be afraid to try new things.

So, if you feel a little stuck today, or a little lost. I get it. But I promise you, for almost every business I’ve seen, there is a path to success.

It’s highly likely that it will take a few tries to find it. And that’s ok. Most people quit too soon. Or just never really start.

So, I’m just going to start.

This week, we’re running an event for “Proof of Concept”. I’ve partnered with an Influencer for this one. Let’s see what happens when we make an offer to a curated audience.

Stay tuned and I’ll tell you what we did and how many socks we sell.

After that, no more excuses. I’ve got to sell some socks!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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5 strategies to stop cash flow stress for good

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So, this popped up in our Inner Circle Group the other day. “I'm tired of waking up anxious thinking of my financial situation. Makes me feel like I must be doing something wrong."  Sound Familiar? I know that feeling. And I also know it was probably hard to write...

Have you done the planning you need to do to have your best November on record?

Have you done the planning you need to do to have your best November on record?

When I owned Wee Squeak, I learned that I was in control of my sales.
That I didn’t have to just take what came my way.
That really, I was in charge of what happened and that if I showed up consistently and had a plan, the results were mine.

Black Friday, and every year I owned the company, I made it my mission to make it the best year ever in terms of both sales and profit. My first few Black Fridays were kind of ho-hum, but my last few? Amazing. Home runs.

And over the years, it became pretty clear to me what the difference was between ho-hum and home run results.

There were three things I did that changed everything.

#1: Craft a simple, clear offer for the whole weekend

  • Too much talking means too much thinking for your customer, and that’s a conversion killer
  • Make sure a 10 year old can understand it.
  • No gymnastics at the checkout
  • One line – memorable

Here’s an example of a couple of good offers:

  • 25% off, site wide
  • Buy one, get the 2nd 50% off

And these, not so good:

  • 25% off Friday, Free gift Saturday, Free shipping Monday
  • 25% off excluding XYZ
  • 25% off tops, 15% off bottoms, free shipping over $100

#2: Create a List building Event Now

Build your list now, before the holidays. Time after time, I see email as the top converting source of traffic. This is your opportunity to add in a bunch of new contacts that will be recent and therefore more engaged.

At Wee Squeak, our email traffic converted at 7%.

Simply put, every 1000 more emails I could collect before Black Friday = 70 more sales

Armed with this knowledge, it’s a no brainer to run an event designed to get emails.
Consider partnering with someone who shares a similar customer.
Do it now!

#3: Build a Black Friday VIP list

Why? Because when you tell people what to expect, they’re more likely to take action.
And when you create a new level of service or exclusivity, people love it.

Take the time to create this list and expect open rates and sales to double when you send your VIP email.

So – let’s wrap this up…

Go grab a notebook and write it down.

  1. One simple clear offer
  2. Build your list now
  3. Build a Black Friday VIP list

I challenge you to invest a couple of hours building out a plan – and watch what happens!
You know I love to hear from you, so please get to work, and report back with your results!

Interested in learning more about our membership group for ecommerce entrepreneurs, the Inner Circle? Click here.

Are you interested in getting weekly traffic and sales tips in your inbox?

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Unstuck yourself. Traffic Bootcamp will change everything.

Unstuck yourself. Traffic Bootcamp will change everything.

Traffic Bootcamp will make you feel like you can control your sales.

Even If you’re a new store owner, you’ll learn how to find the right people and get them to visit your website for a price you can afford.

Even if you’re a seasoned store owner, you’ll learn how to grow your traffic and your sales without blowing your budget. You’ll do it in a strategic way that will keep you profitable.

It works for one simple reason.

You’re going to learn what works for your business.

It’s not the complicated ad systems that the “Gurus“ teach.

It’s a testing strategy that will get you super clear on what works for you.

In Traffic Bootcamp you learn what’s going to work for you. Using a tiny budget so that when you’re ready to invest in really moving the needle, you already know what works.

You won’t waste a dime. You’ll get more traffic and you’ll spend less. Way less.

Imagine how you’ll feel when you’re getting more qualified people coming to your site, at a fraction of the cost others are paying.

We’re working on Traffic Bootcamp in the Inner Circle this month.

I’m using my new business, Sock Doggo to show our members how the process really works.

Traffic Bootcamp is a series of tests.

We’re testing variables so that we can find the perfect combination of creative, audiences, and placements.

And we do it because the perfect combination will get us the best-qualified people to visit our sites for the lowest price.

My business is brand new, so I’m starting from scratch.

My goal is to be able to drive great quality traffic to my site for less than $0.35 a visit.

Here are the results of the very first ad test I set up on week #1:

I learned a lot from my results on week #1.

And then I took what I learned and used it to try and get better results on my week #2 test.

And here’s what happened:

And then this:

You can see I’m close to my goal of $0.35 clicks.

But, I still have work to do.

I’m looking look forward to improving my results again in Week #3.

And I know I’ll reach my goal because I’ll keep testing until I get it dialed in.

Then I’ll be ready to increase my spend and drive the traffic I need to get the sales I want.

Why are we so confident that Traffic Bootcamp will change everything?

Because when you take the time to learn how to get affordable, quality traffic to your site, you’ve mastered the first step. You’re on the way to controlling your sales.

Example:

1000 visitors at $2.49 a visit would cost me $2490.

1000 visitors at $0.39 a visit would cost me $390.

See where I’m going with this? I want to pay even less…

And I see results like this over and over:

I’m working on this right now with our members in the Inner Circle.

Not a member? You can still do Traffic Bootcamp.

Start now, and in a few short weeks, you’ll have clarity about how you can get the results you want. Just in time for the holidays.

Imagine the feeling you’ll have when you’re having a slow week, and you actually know what you can do to turn it around?

Do you really want to keep trying everyone else’s strategies when you are just a few steps away from creating your own strategy?

But, don’t wait.

Get started on creating your own strategy today.

Are you interested in getting weekly traffic and sales tips in your inbox?

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