A strategy for Alison to double her paycheck.

A strategy for Alison to double her paycheck.

When I started to chat with Alison about her business, she told me that she’d love to be able to take a much bigger paycheck.

Maybe you can relate?

I think it’s important for all of us to feel like we’re well compensated for all our risk and hard work.

With that one goal in mind, we talked about a strategy that will get her that super-sized paycheck.

Alison is doing lots of things well, but there are a few key things she could do that would change everything for her quickly, and set her up for long term success.

Watch this 30 minute session and learn:

  1. How to “mine” a report Google Analytics for clues about what you should double down on.
  2. The change in strategy that will get Alison her bigger paycheck fast, and will set her up for long term growth.
  3. A simple lead generation and follow up email plan that will bring in reliable revenue. Alison can set it up once, and monitor it. (Inner Circle Members: Instructions to set this up can be found in Conversion School.)
  4. A long term strategy to build her business into a high volume profit centre. Very sale-able!

Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic.

Interested in learning more about the Inner Circle? Click here.

Struggling to find ideas for email marketing? Take a look.

Struggling to find ideas for email marketing? Take a look.

If you are struggling to find ideas for email marketing, take a look, and JUST START.

It is the most effective path to conversion.

I thought you all might like a peek at how we upped our email marketing game at Wee Squeak.

At Wee Squeak, between 40% and 50% of our revenue was attributed to our email program.

Our plan had always used a combination of email funnels, which brought us reliable sales every day, and events, where we used social media activities and email campaigns to give us the sales spikes that help us meet our goals.

This is our Reliable Revenue method, and we will be offering the program again later this year for those of you that want to set this up in your business.

But, I attended a Klaviyo (*Affiliate Link*) workshop in NYC a last year. It really helped me see that we could do even more to mine sales from our list.

So, for the next 60 days, I experimented and the results were impressive.

What I did:

I pulled small segments from our list and sent them emails.

For example, I pulled this audience:

People who have made a purchase from our “Shop Girls” Collection over all time.

AND

These people have not purchased one particular sandal in the previous 120 Days.

Then we sent a super simple email about the sandal. No discounted offer, just the sandal.

I’ve added a screenshot of our results on Day One. We didn’t set the world on fire, but we got results.

And here’s the big deal:

I did this same thing 8 times in 8 consecutive weeks.

Total free traffic to our site: 2132 (clicks)
Total extra sales from 8 campaigns: $3755.

That’s an average of an extra $469 each week.

If we did it every week, we could potentially get an extra $24k in a year.

How could you start?

Maybe you could simply take a list of people who’ve purchased anything from you in the past year and send them an email about one product for 4 weeks in a row.

Make it super simple – I’ve posted an example of the email above.

I’d love to hear how you’re using email. Comment below.

If you’re eager to learn more, sign up for Traffic Fast Pass. You’ll get four actionable videos that will teach you how to get real results in only two weeks!

Here’s what to do when you feel like nothing is working

Here’s what to do when you feel like nothing is working

Our Inner Circle member Therese is super frustrated because she’s worked hard to get her site set up and ready for customers.

And she has it all going on.

Take a look:
https://www.couturebridalaccessories.co.uk

She has beautiful, compelling images, she’s good at copy, and her products are stunning and highly desirable. And she has a long history of success on Etsy.

Even though she’s doing a ton right, the cash register on her site isn’t ringing.

Maybe you can relate.

But there’s good news. Therese’s situation is totally fix-able. She’s on the right track.
There are just a few things she needs to do consistently and she’ll be on her way to the success she’s worked hard for.

Watch this 20 minute video case study and see:

  1. Exactly what Therese is doing REALLY well
  2. What she can do to amplify the things that are working and get more results
  3. The one piece of the puzzle she’s missing

Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic.

Interested in learning more about the Inner Circle? Click here.

A tip you can implement to get more sales today

A tip you can implement to get more sales today

Last week our super smart Inner Circle member Allie, posted about her success with a little sales event.

It was so easy, so un-fussy, and so smart, I had to share it with you.

Watch this 3 minute video and you’ll see how you can use this strategy to:

—> Growing your engagement

—> Getting sales today

—> Getting new customers

—> Growing your email list

Find Top Fans by:

  1. Create the post
  2. Before you publish, use the dropdown menu (Public)
  3. Select Top Fans

Want to see who your Top Fans are?

On the sidebar of your Business Page, click on Community. A window will open up, and you’ll see the profiles of your Top Fans. They change weekly!

Not in the Inner Circle? Get on the list to be the first to know when we open the doors again! Click here.

See our first product sample!

See our first product sample!

Last week, we received our very first samples of our new product. It’s a big deal.

This is the first version of the product that I’m betting on to reach sales of $50K.

Because things are getting real, and Q4 is around the corner, it’s time for us to step on the gas with this project.

I’ve decided that I’m just going to share it all.

And the easiest way to do that is to just offer you a seat at the table for our team meetings.

Here’s our first meeting. We launched this format with our Inner Circle Members first, but going forward, we’ll be going live in our free Facebook Group, Roadmap to $50K (link)

Watch and find see:

  • The first look at our new product
  • What’s great about it
  • What’s not great, and how we’ll fix it
  • A strategy tweak – because I’m looking for the best sales
  • Our next steps

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!