Here’s how you can sell your products, even if you hate Facebook.

Here’s how you can sell your products, even if you hate Facebook.

Are you one of those people who actually wouldn’t be on social media if it wasn’t for business?

If so, this is for you.

Or, are you one of those people who have no idea what to say on social media that doesn’t make you feel all slimy, or worse?

If so, then this is for you.

Or, maybe you know you could take your business to the next level if only you could figure out how to make social media work for your business?

Seriously. This is for you!

I just had a quick chat with our Inner Circle Member Leona.

She’s an experienced digital marketer.

She knows SEO, and she can drive traffic to a blog all day long. But here’s the thing.

She didn’t have a clue about Facebook.

How to use it for business, and how to use Facebook ads to find her audience and get them to take action.

So, she joined the Inner Circle and dove into Traffic Bootcamp.

Watch below to see how this Facebook-phobic digital marketer started a store from 0, and used Traffic Bootcamp strategies to get her first 100 sales in 30 days!

Traffic Bootcamp is only the first step our Inner Circle members take on their path to success.

Once they’ve mastered Traffic Bootcamp, they build on their success in Conversion School and Marketing Mastery.

Imagine how you’ll feel once you take control, and start getting the results you want.

And here’s the best part. You’re not alone.

You’ve got us, and we cheer for each other. You’ll love the way our members support each other.

Don’t miss this chance to join the Inner Circle and get the support you need.

Edwin’s secret to getting consistent sales

Edwin’s secret to getting consistent sales

When Edwin launched his coffee business a few years ago, in his words, he was “showing up and hoping for sales”.

And all the showing up got him about one sale a month.

Pretty soon, what had started as a fun hobby, was not very fun, and he started looking for a way to make progress.

I remember meeting Edwin in our free group. He’s a great guy, and I was thrilled when he joined our Inner Circle. I knew I could help him get the results he wanted.

Recently we had a chat about his progress. See what Edwin did to start getting consistent sales.

Even better, you’ll hear what he’s working on now to prepare for a successful launch of his next product. (and how he got 250 email addresses for less than a $50 ad spend)

My favorite part is when Edwin told me he feels like he has “clarity and confidence” because of the success he’s had simply by implementing the training.I can’t wait to see what he does next!

What I love about Edwin’s story is that he didn’t spend ages trying “all the things”. Instead, he decided to invest his time, and a little bit of money into learning how to grow his business. Step by step.

In the Inner Circle, we focus on the things that will lead you to success. Even better, you’ll be surrounded by people who are working on the very same things.

You get to hang out with people like Edwin who feels like he’s ready to “hang with the big dogs”

And Andrea, who feels like she’s in control of her sales AND her marketing plan.

And Leona, who’s sharing the details about how she got her first 100 sales in 30 days.

Do you really want to waste one more day trying to figure out how to grow your business?

If not, join the Inner Circle and get the help you need.

Andrea’s business was “stuck”. Here’s how she fixed it.

Maybe you can relate. Andrea is a Maker. She makes beautiful Worship Flags.

But that’s not all she does. She’s also the Strategist and the Marketing Manager in her business.

Before I met Andrea, she’d done a great job of setting up her business, and she was ready to start growing.

There was only one thing getting her way. 

Even though she knew what needed to happen, she didn’t know how to make it happen.

She didn’t know what to do next, and Facebook ads scared her to death!

But guess what?

She joined the Inner Circle, and started working the program. No more guessing about what to do next. No more wasting time and money trying to figure it out.

In this quick chat, see what really worked to get Andrea “unstuck”.

See how she:

  • Learned exactly what works for her by spending $3/day on Facebook ads
  • Understands her results, and uses the info to make great decisions
  • Feels in control of her sales and expenses and has a plan for marketing

Are you ready to stop trying everything, and get a plan that gives you control of your sales?

If so, you don’t want to miss this chance to join the Inner Circle and get the help you need.

You’ve spent enough time trying to figure it out on your own.

Why struggle when you can start making progress today?

A look behind the scenes at my first product/concept

A look behind the scenes at my first product/concept

It’s time to spill the beans on my first go at the product for my new store on Shopify.

Here’s the story behind my initial idea, my why and how I was going to pull it off.

Be warned, this also includes:

The big mistake that almost cost me thousands.

My original product idea was to sell socks (so many reasons why).

I want to sell socks because they fit into so many of my product rules.

  1. Could package it in a way that supports our minimum order value (red)
  2. High margin, and there’s room for wholesale (red)
  3. Can buy as a gift (yellow)
  4. Can buy many times (yellow)
  5. Light and easy to ship
  6. Easy fit for low returns
  7. Easy to tell who it’s for

So the product was socks.

But what was our concept – our hook?

I wanted a concept that would raise the perceived value of the product above being just a sock. And I wanted to do that visually.

I’m on a bit of a mission to use Instagram more with this next business – so I can share what’s working with our Inner Circle members, so I wanted people to be able to identify the concept at a glance.

I decided that I would make socks that matched for the whole family.

And we would use family pictures of “feet” to create images that were easy to identify as our “thing”.

We set up a Facebook Page called “Sock Twins” – and started building a page (no spend). And we built an email list by promising a free pair to anyone who signed up. I think we got about 400-500 names. And then we started talking about product.

That’s where we went flying off the rails.

This is where your ego can really trip you up. This is the part where I tell you how I almost made a whopper of a mistake that could have cost us thousands.

And it’s this:

MINIMUM ORDER QUANTITY.

It didn’t take me long to realize that if I was selling socks for the whole family, that’s a minimum of 5 sizes. And with MOQ of 600 per size and color, I was looking at 3000 pair per design. Roughly, that’s $6500 per design.

Multiply that by 8 designs, and I’d be buying $50K worth of socks. And without a brand, proof of concept, or a huge audience – that would be a really bad plan.

So, we hit the brakes hard.

And once I did that, I stepped back and realized a couple of things. Things that are worth thinking about for everyone.

Here’s what should have been obvious:

ONE: I had a little voice in my head question whether matching socks for the whole family was really a “thing”. Note to self – if you’re questioning yourself, that’s a RED FLAG.

TWO: Flawed concept – even though pictures of feet in matching socks might be cute, really, how many would anyone need?

People want to see THEIR faces in pictures, not their feet. Another RED FLAG.

THREE: When I sat down and really thought about it, the only people that wear socks, year-round are grown MEN. And that’s only because they can’t wear sandals and flip flops to work.

So again, RED FLAG.

But here’s the real gem. It’s the strategic part.

Going through this exercise made me realize that:

I can’t start a sock business for sock lovers. I can’t afford enough selection. The minimums are too high for a new store.

I’d have to buy from other companies, and for many many reasons, I don’t want to do that.

But – here’s the good news.

I can start a sock company for people who have a common interest. We can build a relationship with people who have an affinity for one thing. It will be easy to identify who it’s for.

We can create images that people will easily identify as our “thing”. And we can sell socks just for them.

Next Up: I’m going to share the process for ordering samples, and be talking about sourcing in China.

Stay tuned… we’re on our way!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

How to turn engagement into sales

How to turn engagement into sales

Last week our Inner Circle member, Naomi, had a post on Facebook that was shared more than 800 times. And it had a ton of “likes” and comments.

Naomi asked me how she could take advantage of the great feedback she got from the post, so I made a quick video.

We often talk about paying attention to what works and finding a way to amplify it.

This situation is a perfect way to do more of what works and create an event that will get Naomi some sales.

Watch this 6-minute video I made for Naomi. It’s a strategy that you can use too!

Learn how she can:

  • Turn the interest in this topic into a giant List Builder
  • How she can build even more excitement and engagement by staying on topic
  • How she can create an event that gets sales now
  • And finally, how she can use scarcity in an email funnel designed to maximize her results.

Our Inner Circle members are the best!

I love helping them create businesses that are fun and pay them well!

We’ll be accepting new members soon, so if you’re ready to build the business of your dreams, get an invitation when we open.