Want to Double Your Web Traffic?

Want to Double Your Web Traffic?

Our Inner Circle Member, Kelly, has a cool little Shopify store called ShopRollick.com

She’s doing a lot of things right. Her site looks great, she knows her numbers, and she has a small but mighty base of loyal customers.

But here’s the thing: Her sales are about $2,000 – $3,000 a month, and while that pays the bills, it doesn’t pay her well.

And her dream is to give up her day job and work her business full time!

In this episode of 15-Minute Feedback, Kelly and I make a plan for her to start getting more sales now.

Watch and see how she’s going to:

  • Implement one strategy that will get her more sales right away! (you can do this too)
  • Focus on this One Thing that will set her up for long term success ( I gave her a challenge)
  • Implement a plan that will double her monthly traffic



Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic.

Interested in learning more about the Inner Circle? Click here.

How Renee got 5x more clicks with some easy changes

How Renee got 5x more clicks with some easy changes

Sometimes as shop owners, we get too close to our product and forget what we’re selling.


We get lost in the weeds and start highlighting product features that are obvious or insignificant to the consumer. It usually becomes something that doesn’t stand out or fails to grab their attention.


This is where many people struggle in their ad copy and it needs to be simplified. We need to remember that what we’re selling is not a product, but we’re actually selling a message, a benefit, and a result!

In the video below, watch as we take a look at one of our Inner Circle member’s ad copy, and how we helped her significantly reduce her cost per clicks and drive more effective traffic to her site with visible results in under a week!

How to Edit Ad Copy the Easy Way

How to Edit Ad Copy the Easy Way

Have you ever had an Ad that had great social proof? Meaning, it was getting lots of comments, likes, shares, and clicks from users. Social proof is a great way to gain credibility and trust and is usually very high for winning Ads. For example, an Ad with thousands of likes and comments is more likely to draw someone’s attention than an Ad with minimal engagement. But have you ever wanted to tweak the copy text on the Ad and noticed that the edit button is greyed out and uneditable? Facebook has a rule that will not allow the text copy to be changed on a post that has ads running against them – whether they’re active or not active. So how are people able to change up the text on an Ad and keep the post’s credibility without losing momentum and having to create a brand new ad? The trick is to temporarily point those ads to another post! Watch this quick and easy trick you can use so you can edit your Ad copy without losing the social proof.    
Turning an email promo flop into a win.

Turning an email promo flop into a win.

One of our Inner Circle members had a disappointing result from an email campaign. She got a few sales, but nobody took advantage of her promotion.

It reminded me that while we’re head’s down, building our Brands, and trying to establish our reputations., our audience is mostly interested in products that fill their needs. And they want to buy when it works for them, with as few barriers as possible.

So while it can be deflating to be ignored, it can actually be a good thing sometimes.

Watch and see why I know this, and how you can turn it to your advantage and make the best choices for your business.

March 2019 Reliable Revenue Calendar

March 2019 Reliable Revenue Calendar

You spoke, we listened! Thanks so much to everyone who responded to the survey. We’ve made some changes to Reliable Revenue based on your feedback.

We’ve moved the Implementation Session and Office Hours to later in the month, giving you a chance to work on your lesson for a little longer. We’ve also added an additional Office Hours with Susan and will be providing Monthly Checklists with your lessons. Hooray!

Here’s what’s happening in Reliable Revenue this month:

March 4th (12pm – 1:30pm EST) – Live Lesson + Workshop

Live Lesson – 12pm – 12:30pm EST
Q+A – 12:30pm – 1:00pm EST
Planning Session – 1:00 pm – 1:30 pm EST

March 13th (3pm EST) – Implementation Session with Jasmine

March 19th – Office Hours with Claudia (9pm EST)

March 21st – Office Hours with Susan (1pm EST)

March 28th – Office Hours with Susan (5pm EST)

** Please note updated time to accommodate UK/Australia.